Case Studies
Discover selected success stories of companies that we have helped to unleash the million-dollar potential of their products via Shopify and Amazon.
Shopify Marketing
Industry: Home & Kitchen
Client for 3 years
Challenge
The company mainly sold garden furniture products via brick-and-mortar stores. Therefore, there was no in-house expertise in ecommerce.
Objective
In addition to the B2B business, a separate B2C business was to be established in order to become more independent of the retail sector. At the same time, the plan was not to hire any additional employees.
Solution
As an external ecommerce agency, we created a new B2C brand called Nordflair, set up our own Shopify online store in less than 6 weeks and achieved multiple 6-figure sales in the first three months with marketing via Google Ads.
Amazon Marketing
Industry: Health & Personal Care
Client for 2 years
Challenge
The fixing plaster from MySweetStitch was imitated on the German Amazon marketplace in inferior quality and poor functionality.
Objective
It was therefore important to clearly communicate the brand's characteristics and core message in the enhanced brand content in order to differentiate the product from the competition.
Solution
Based on previous advertising material, a design system was developed that emphasizes the core aspect of the fixation plasters, "safety", and is perfectly tailored to the target group. The premium branding on Amazon led to increased brand awareness with a higher purchase rate.
Amazon Marketing
Industry: Sports & Outdoors
Client for 3 years
Challenge
The Seilflechter brand was only active on the German Amazon marketplace, although the products are successfully sold throughout Europe via the retail business.
Objective
As part of an expansion strategy, selected products were to be launched on the European Amazon marketplaces. No additional employees were to be hired.
Solution
Fully optimized product detail pages were created for the European Amazon marketplaces. In order to increase findability and click-through rates, variant relationships were created and reviews were synchronized across countries in accordance with Amazon guidelines. The country-specific keywords were processed in the texts by native speakers.
Amazon Marketing
Industry: Grocery
Client for 4 years
Challenge
The existing Amazon Seller account only generated low sales. The rudimentary advertising campaigns (PPC) were not profitable.
Objective
Sales were to be more than doubled without reducing the margin. Furthermore, market share was to be gained from relevant competitors.
Solution
Relevant advertising formats (Sponsored Product, Sponsored Brand and Sponsored Display) and targeting (Keyword Attributed Targeting, Product Attributed Targeting and Category Attributed Targeting) were used to prevent competitors from placing Amazon advertising spaces. Product groups were also created in order to exploit additional cross-selling and upselling potential.
Shopify Marketing
Industry: Electronics & Photo
Client for 3 years
Challenge
There were only a few sales via the existing website. Marketing did not take place and there was complete dependence on the trade.
Objective
The relaunch of the website was intended to create an online store that is easy to maintain and state of the art. Retailers should also benefit from a modern, high-quality brand presence.en.
Solution
A website relaunch based on Shopify was carried out within 8 weeks. Through our marketing via Google Ads and Meta Ads, 6-digit sales were achieved via the store after a short time . The retail business is strengthened by links to specialist stores and a store finder.
Amazon Marketing
Industry: Fashion
Client for 5 years
Challenge
Amazon advertising (PPC) made a strong contribution to sales growth and was also an important component in acquiring new customers. However, the margin was reduced too much due to advertising costs.
Objective
By extending sponsored brand campaigns to the new video ad format, the aim was to achieve a significant increase in visibility and brand awareness on search results pages and product detail pages.
Solution
Which video format worked better was tested and analyzed in detail. The winner was a 15-second slideshow. The length of the video and the focus on the most important unique selling points were decisive factors. This further increased the efficiency of Amazon advertising.