Ecommerce agency for small and medium-sized enterprises (SMEs)

Profitable 7- to 8-digit sales via Shopify and Amazon

As an ecommerce agency, we handle the marketing for the two largest ecommerce platforms in the world - without you having to invest your own time or hire additional staff.

More sales and profitability

Fewer operational problems and concerns

More time and focus for the core business

Ecommerce agency

120+ companies trust in us

CEP logo
d-c-fix logo
Moccamaster logo
Owatrol logo
Occaffe logo
medi logo
NOBLEX E-Optics logo
Seilflechter logo
Max Power logo
Cheribundi logo
Nordflair logo
MySweetStitch logo

Our solutions

As an ecommerce agency for owner-managed small and medium-sized enterprises (SMEs), we specialize in the two largest e-commerce platforms in the world, Shopify and Amazon.

Shopify marketing

Shopify marketing

Shopify is the largest online store system in the world.

Shopify agency
Amazon marketing

Amazon marketing

Amazon is the No. 1 product search engine worldwide.

Amazon agency

Case studies from our clients

With our innovative concept, we achieve assembly line results together with highly ambitious companies like yours.

CEP logo

Industry: Fashion

Client for 5 years


Amazon advertising (PPC) made a strong contribution to sales growth and was also an important component in acquiring new customers. However, the margin was reduced too much due to advertising costs.


By extending sponsored brand campaigns to the new video ad format, the aim was to achieve a significant increase in visibility and brand awareness on search results pages and product detail pages.


Which video format worked better was tested and analyzed in detail. The winner was a 15-second slideshow. The length of the video and the focus on the most important unique selling points were decisive factors. This further increased the efficiency of Amazon advertising.

NOBLEX E-Optics logo
NOBLEX Shopify ecommerce store

Industry: Electronics & Photo

Client for 3 years


There were only a few sales via the existing website. Marketing did not take place and there was complete dependence on the trade.


The relaunch of the website was intended to create an online store that is easy to maintain and state of the art. Retailers should also benefit from a modern, high-quality brand presence.en.


A website relaunch based on Shopify was carried out within 8 weeks. Through our marketing via Google Ads and Meta Ads, 6-digit sales were achieved via the store after a short time . The retail business is strengthened by links to specialist stores and a store finder.

O'ccaffè logo

Industry: Grocery

Client for 4 years


The existing Amazon Seller account only generated low sales. The rudimentary advertising campaigns (PPC) were not profitable.


Sales were to be more than doubled without reducing the margin. Furthermore, market share was to be gained from relevant competitors.


Relevant advertising formats (Sponsored Product, Sponsored Brand and Sponsored Display) and targeting (Keyword Attributed Targeting, Product Attributed Targeting and Category Attributed Targeting) were used to prevent competitors from placing Amazon advertising spaces. Product groups were also created in order to exploit additional cross-selling and upselling potential.

Free of charge

Without obligation

Our partners

As the leading ecommerce agency for small and medium-sized companies in the DACH region, we work with the best technology partners on the market.

Shopify Partners logo
Amazon Service Partner logo
Google Partner logo
Amazon Ads Verified Partner logo
Klaviyo Partner logo
IT-Recht Kanzlei Partner logo

About Fischer & Habel GmbH

As an ecommerce agency, we specialize in the needs of small and medium-sized enterprises (SMEs) in the DACH region.

Tobias Fischer

Tobias Fischer

Co-Founder & Managing Director

Tobias Fischer founded his first company at the age of 18. Based on his early passion for digital business models, he developed a premium brand for high-quality Apple accessories, whose products were sold exclusively via an online store and Amazon. He continued to expand the business while studying for an MSc. in General Management (Business Administration) at the PFH Private University of Applied Sciences in Göttingen.

Despite the success, he initially wanted to gain further experience at a large company. He started his career at the Volkswagen Group. There he worked for brands such as Audi, Porsche and Lamborghini, and met his current business partner, with whom he built a brand for fashion accessories. This was sold to an investor in 2018.

This allowed Tobias Fischer to dedicate himself to his true calling - making hundreds of companies more successful with his own agency and the know-how from over 15 years of ecommerce.

Matthias Habel

Matthias Habel

Co-Founder & Managing Director

Matthias Habel acquired all the techniques necessary for the development of corporate strategies during his diploma studies in business administration and business education. During his 10 years with the Volkswagen Group, he developed internal processes and learned the secrets of corporate politics and personnel management.

In 2015, alongside his full-time job, he founded, together with Tobias Fischer, a company for high-quality fashion accessories. Sales were made via the European Amazon marketplaces and their own online store. In 2018, the brand was sold. At the same time, Matthias Habel quit his high-paying manager job to start his own agency and pass on his experience to other companies.

With over 100 satisfied customers, millions of managed media budget and tens of thousands of optimized products, Matthias Habel is now a sought-after expert when it comes to selling on Amazon, the largest product search engine in the world.

We are known from

  • t3n logo
  • Werben & Verkaufen logo
  • heise online logo

Next steps

Step 1

Book appointment

Click on one of the buttons and make an appointment for a free, non-binding initial consultation.

Step 2

Initial meeting

During the initial consultation, we will check together whether we can help you with our approach and whether it makes sense to work together.

Step 3


If both sides are interested in working together, you book the right package and we start implementing it straight away.

Free of charge

Without obligation

Fischer & Habel office

Our location

Our headquarters are located in the Hanseatic city of Hamburg, the gateway to the world. We manage our clients' ecommerce business from here.

We are happy to welcome clients, partners and interested parties by appointment to our Johannes Dalmann House in the heart of HafenCity:

Am Kaiserkai 69

20457 Hamburg



Generate 7- to 8-figure sales with your products via Shopify and Amazon.