How Nordflair built an online store in record time with Shopify and multiplied its sales

Problem

The brand's existing online shop was based on JTL Shop. In addition to its outdated design, there were various technical issues. Making adjustments was complicated and time-consuming.

The poor brand experience and technical infrastructure had become a brake on the growth of the e-commerce business. At the same time, competitors were continuing to expand their online business, so the pressure to act was constantly increasing.

Goal

A modern online shop was to be created in line with current best practices. It was important that the relaunch be implemented as quickly and efficiently as possible.

Therefore, as few areas as possible should be customized with programming and, instead, standards should be used wherever possible. It was also important that the internal team be able to maintain the content independently, without needing a developer even for minor adjustments.

Solution

Shopify, the most advanced and largest shop system worldwide, was used. The "Dawn" theme developed by Shopify was used as a basis and adapted where necessary to reduce development costs to a minimum. The JTL interface was used to connect the JTL merchandise management system, as this was to continue to be used in contrast to JTL Shop.

The internal team can use the Shopify Customizer, a drag-and-drop user interface, to intuitively and independently change all content, such as images, text, videos, or links. New products, categories, or pages can also be easily created.

Thanks to the lean approach, the project duration from kick-off to go-live was only six weeks. Sales multiplied in the first three months after the relaunch.