How the d-c-fix brand increased sales by 237% in 6 months with Amazon Advertising
Sales
- +237%
ROAS
- +470%
Impressions
- 524%
Problem
The d-c-fix brand belongs to the Continental Group and is therefore strongly influenced by the retail business. An Amazon Seller Account already existed and advertising via Amazon PPC had already been placed.
Visibility was low and the campaigns were hardly profitable. At the same time, more and more competitors started selling on or via Amazon, so competitive pressure increased steadily.
Goal
Internally, there was only limited capacity. Therefore, direct improvements in Amazon business were to be achieved without detours by working with an external partner. In addition to a dramatic increase in visibility and brand awareness on Amazon, the profitability of Amazon advertising was to be increased.
Furthermore, rapid internationalization was planned using best practices from the German Amazon marketplace.
Solution
As a basis for profitable Amazon advertising, product listings were optimized for all European and North American Amazon marketplaces. The brand presence was rounded off with expanded brand content (A+ Content) and Amazon Brand Stores.
This laid a professional foundation and enabled the creation of country-specific Amazon advertising campaigns. As a result, within just six months, the d-c-fix brand had an Amazon presence with optimized product listings in Europe and North America, and the efficient advertising campaigns on Amazon led to rapid sales growth.
Industry
Collaboration
Services
- Amazon PPC
- Amazon SEO
- Amazon Consulting