Shopify agency for owner-managed small and medium-sized enterprises (SMEs)

External Shopify marketing department for brands and manufacturers

As a certified Shopify agency, we take over the entire store management including ongoing optimization, market your products via paid advertising and advise you on strategic issues.

More sales and profitability

Fewer operational problems and concerns

More time and focus for the core business

Shopify agency

120+ companies trust in us

CEP logo
d-c-fix logo
Moccamaster logo
Owatrol logo
Occaffe logo
medi logo
NOBLEX E-Optics logo
Seilflechter logo
Max Power logo
Cheribundi logo
Nordflair logo
MySweetStitch logo

Many owner-managed small and medium-sized companies do not even generate 7-digit annual sales via their own Shopify online store.

They believe that they can deal with the many issues associated with store marketing with more of their own working time or with employees on their own initiative, although they or their employees are actually only scratching the surface due to a lack of time and experience.

Problems with agencies

Agencies commissioned made big promises in the acquisition meeting, but were simply unable to deliver the corresponding results.

Poor sales rate

The conversion rate in your Shopify store is low, making it almost impossible to run profitable advertising campaigns.

Lack of visibility

Your Shopify store is little or not at all search engine optimized. The result is poor rankings on Google & Co.

Technical problems

You are constantly struggling with technical problems that you cannot solve yourself and that keep holding you up unnecessarily.

Overworked employees

Just like you, your employees also have other internal tasks and are generalists rather than specialists when it comes to e-commerce.

Problems finding employees

You invest a lot of time and money in recruiting, induction and coaching, neglecting your core business or your actual tasks.

An external Shopify marketing department can do this for you.

Shopify Partner logo
Google Partner logo
Klaviyo Partner logo

The fact is that previous agencies made big promises in acquisition discussions but were unable to deliver the corresponding results. This has led to a fundamental mistrust of agencies, although it is well known that there are good and bad providers in every industry.

The advantages of a professional Shopify agency are actually quite obvious. From day one of the collaboration, experienced specialists work on the success of the online store according to established processes and usually cost less than a single employee. At the same time, personnel management requires an extremely large amount of time, which is then lacking for the core business. Coaching ties up additional time resources and rarely turns employees into real experts in a short space of time.

A professional agency, on the other hand, which takes care of all aspects of store optimization and marketing, relieves the internal team, freeing up time for other important tasks and ensuring that the financial goals of the online store sales channel are achieved without detours and in the fastest possible way.

years of ecommerce experience
successful client projects
countries in which we operate

Achieve profitable annual sales in the 7 to 8-digit range with our Shopify full-service solution - without having to invest internal resources.

As a Shopify agency, we specialize in small and medium-sized companies and have developed a 3-step system with which they can generate millions in sales via their own Shopify store without investing their own time or hiring additional employees.



We analyze your existing online store and carry out a detailed target group and competition analysis. Based on this, the product range is sharpened and a clear marketing message is developed. Together with a precise product calculation that provides clarity about the margin situation, this lays the foundation for profitable growth.

We analyze your market in detail, including your competitors, and develop an in-depth understanding of your target group.
Based on the results of the analysis, we develop a crystal-clear positioning for your brand and products.
We work with you to develop a fully integrated marketing strategy in which the various measures, such as product optimization or advertising, interlock perfectly.
Shopify Agency - Strategy


Store optimization

We transform your online store into a real sales machine so that visitors, both organic and via advertising, are converted into paying customers.

More sales without advertising costs:
Achieve sales without advertising, as your products appear on page 1 of Google & Co. for relevant search terms.
Greater brand awareness:
Increased visibility means that more potential customers are aware of your products and brand.
Premium branding for strong brands:
We optimize the user interface of your store for an optimal brand/shopping experience, which leads to a higher purchase rate.
Shopify Agency - Optimization



Marketing with targeted direct advertising campaigns via Google Ads (incl. YouTube) and Meta Ads systematically and profitably increases sales. Progressive tracking (server-side incl. Meta Conversion API) provides the Google and Meta algorithms with precise data for playout using artificial intelligence (AI) despite increasing data protection requirements. This ensures a high level of efficiency and profitability, which also creates an enormous competitive advantage.

Paid advertising:
Increase your sales with Google Ads and social media advertising in no time at all.
Email marketing:
Increase the repurchase rate of existing customers with data-based email marketing and thereby increase your profitability.
Shopify Agency - Commercialization

Generate 7- to 8-figure annual sales via your own Shopify store.

Free of charge

Without obligation

For which companies an external Shopify marketing department is suitable

The external Shopify marketing department of Fischer & Habel® is designed for owner-managed small and medium-sized enterprises (SMEs) that are brands or manufacturers themselves and have problems with profitable growth via Shopify or are convinced that they are not yet using the full potential of their own online store.

Your company should fulfill these requirements:

You currently generate at least EUR 250,000 in sales per year via your own online store or have at least 7-digit sales via other sales channels.

You have your own registered trademark (DPMA or EUIPO).

Your products are sold online by no or very few retailers.

You already use Shopify or can imagine switching from your current store system to Shopify.

Your products have a margin that leaves room for investment.

Free of charge

Without obligation

Case studies from our clients

NOBLEX E-Optics logo
NOBLEX Shopify ecommerce store

Industry: Electronics & Photo

Client for 3 years


There were only a few sales via the existing website. Marketing did not take place and there was complete dependence on the trade.


The relaunch of the website was intended to create an online store that is easy to maintain and state of the art. Retailers should also benefit from a modern, high-quality brand presence.en.


A website relaunch based on Shopify was carried out within 8 weeks. Through our marketing via Google Ads and Meta Ads, 6-digit sales were achieved via the store after a short time . The retail business is strengthened by links to specialist stores and a store finder.

Nordflair logo
Nordflair Shopify ecommerce store

Industry: Home & Kitchen

Client for 3 years


The company mainly sold garden furniture products via brick-and-mortar stores. Therefore, there was no in-house expertise in ecommerce.


In addition to the B2B business, a separate B2C business was to be established in order to become more independent of the retail sector. At the same time, the plan was not to hire any additional employees.


As an external ecommerce agency, we created a new B2C brand called Nordflair, set up our own Shopify online store in less than 6 weeks and achieved multiple 6-figure sales in the first three months with marketing via Google Ads.

Free of charge

Without obligation

Selected testimonials

"The Fischer & Habel team works professionally and with a focus on results. F&H always provides us with new ideas that continuously increase our online store sales."
Thorsten Kortemeier
Thorsten Kortemeier
NOBLEX E-Optics GmbH
"The cooperation with Fischer & Habel is friendly and results-oriented. Any problems that arise are solved quickly and efficiently. Fischer & Habel has been a strong partner at our side for years."
Steffen Husemann
Steffen Husemann
WebaVita GmbH
"The specialists at F&H built up our online store business right from the start. The store was developed within a very short time and brought to a strong sales level. We are very satisfied."
Dominik Czernek
Dominik Czernek
WJD Group GmbH

The future of your own Shopify store

Continue with a stagnant, time-consuming online store business or sit back and rely on an external Shopify marketing department?

Without an external Shopify marketing dept

  • Stagnating sales and weak profitability

  • Wrong decisions due to a lack of expertise

  • Fluctuation and complicated employee search

  • New stand-alone solutions in use again and again

  • A lot of time, frustration and stress

With external Shopify marketing dept from Fischer & Habel®

  • Rapid sales growth and increasing profitability

  • Crystal clear focus on the core business

  • Exploiting the unused potential

  • Holistic solution with a central point of contact

  • Top experts at your side to proactively advise you 

Free of charge

Without obligation

About Fischer & Habel GmbH

As a Shopify agency, we specialize in the needs of small and medium-sized enterprises (SMEs).

Tobias Fischer

Tobias Fischer

Co-Founder & Managing Director

Tobias Fischer founded his first company at the age of 18. Due to his early passion for digital business models, he developed a premium brand for high-quality Apple accessories, whose products were sold exclusively via an online store and Amazon. He continued to expand the business while studying for his MSc. in General Management (Business Administration) at the PFH Private University of Applied Sciences in Göttingen.

Despite his success, he initially wanted to gain valuable experience at a large company. He started his career at the Volkswagen Group. There he worked for brands such as Audi, Porsche and Lamborghini and met his current business partner, with whom he built up a brand for fashion accessories. This was sold to an investor in 2018.

This allowed Tobias Fischer to dedicate himself to his true calling - making hundreds of companies more successful with his own agency and the expertise he has gained from over 15 years of online marketing.

Matthias Habel

Matthias Habel

Co-Founder & Managing Director

Matthias Habel acquired all the techniques necessary for the development of corporate strategies during his diploma studies in business administration/business education. During his 10 years at the Volkswagen Group, he developed internal processes and learned the secrets of corporate policy and personnel management.

In 2015, alongside his full-time job, he founded a company for high-quality fashion accessories together with Tobias Fischer. The products were sold via the European Amazon marketplaces and the company's own online store. At the same time, Matthias Habel quit his highly paid managerial job to set up his own agency and pass on his experience to other companies.

With over 100 satisfied customers, millions of managed media budget and tens of thousands of optimized products, Matthias Habel is now a sought-after expert when it comes to selling on Amazon, the world's largest product search engine.

We are known from

  • t3n logo
  • Werben & Verkaufen logo
  • heise online logo

Next Steps

Step 1

Make an appointment

Click on one of the buttons and make an appointment for a free, non-binding initial consultation.

Step 2

Initial consultation

During the initial consultation, we will check together whether we can help you with our approach and whether it makes sense to work together.

Step 3


If both sides are interested in working together, you book the right package and we start implementing it straight away.

Free of charge

Without obligation


Unleash the full potential of your own Shopify online store - on autopilot.

Free of charge

Without obligation