Shopify Agency

High-performance ecommerce stores for manufacturers and brands

As a certified Shopify agency, we develop and optimize professional online stores. Upon request, we also handle marketing via Google Ads, Meta Ads, and email marketing.

Higher sales rates and better rankings on Google, ChatGPT, and other platforms.

No more technical problems that cost you money and stress

Optional marketing via Google Ads, Meta Ads, and email marketing

Leading manufacturers and brands rely on us

Case studies from our clients

Isolierhandel24 Logo

How Isolierhandel24 is taking its online store to the next level with Shopify Hydrogen

Industry
Tools & Home Improvement
Platform
ShopifyHydrogen

+15%

Conversion rate

+125%

Loading speed

+45%

Organic visibility

Isolierhandel24
Isolierhandel24
Cheribundi Logo

How Cheribundi increased its conversion rate by 150% with a Shopify Hydrogen relaunch

Industry
Food & Beverages
Platform
Shopify PlusHydrogen

+150%

Conversion rate

+230%

Loading speed

+95%

Sales

Cheribundi
Cheribundi
MySweetStitch Logo

MySweetStitch launched the most high-performance store in its industry with Shopify Hydrogen.

Industry
Beauty & Personal Care
Platform
ShopifyHydrogen

+45%

Sales

+57%

Conversion rate

+340%

Loading speed

MySweetStitch
MySweetStitch
NOBLEX E-Optics Logo

How NOBLEX E-Optics gains a competitive edge with a Shopify Hydrogen online store

Industry
Electronics
Platform
ShopifyHydrogen

+85%

Sales

+23%

Organic ranking

+72%

Marketing efficiency

NOBLEX E-Optics
NOBLEX E-Optics

Our method

Shopify as an ecommerce platform: Not just an online store, but a complete sales system

We build the ecommerce infrastructure that enables your brand to sell everywhere - in your own store, through AI assistants like ChatGPT and Google Gemini, and on every platform that emerges in the future. Because Shopify is no longer just a store platform: it’s the ecommerce foundation upon which the next generation of commerce is being built.

Your Online Store

Storefront

We develop high-performing Shopify stores that feel like a modern app, load in a flash, and rank exceptionally well on Google and other search engines. For brands seeking maximum performance, we rely on Shopify Hydrogen - the premium technology for headless commerce.

  • Modern design that sells
  • Lightning-fast charging times (Hydrogen option for premium performance)
  • Optimized for Google, SEO, and conversion
  • Multi-language and multi-currency support with Shopify Markets
  • Independent content management without developers
Shopify Agency for online stores

The operating system

Apps & Automations

We develop custom Shopify apps and integrate Shopify with your ERP, inventory management system, and all the tools your business needs. This turns Shopify into a central hub - not just a store, but a complete commerce operating system that grows with your business.

  • Integration with ERP, PIM, and inventory management systems
  • Automated workflows and processes
  • B2B and B2C commerce in a single system
  • Shopify's app ecosystem with thousands of extensions
  • Sidekick - Shopify's AI assistant for your daily work
Shopify Agency for apps & automations

Selling with AI

Agentic Commerce

The way people shop is undergoing a fundamental shift. More and more customers are discovering and purchasing products directly through AI assistants - via conversation rather than clicks. We make your brand ready for the AI world: your products will be discoverable and purchasable in ChatGPT, Gemini, and other platforms.

  • Your products in ChatGPT, Gemini, Copilot, and others
  • Structured product data that AI agents can understand
  • Checkout directly in the AI chat or be redirected to your store
  • First-mover advantage: Those who are agentic-ready now will be given priority in recommendations
Shopify Agency for agentic commerce

Three pillars. One system. All on Shopify. While others use Shopify merely as an online store platform, we build your ecommerce infrastructure on Shopify - one that drives revenue today and is ready for the ecommerce of tomorrow.

Our services

All Shopify services from a single source

As a full-service Shopify agency, we cover the entire range of services you need for a successful online store—whether B2C, B2B, or hybrid.

Consulting

We analyze your status quo and show you how you can achieve more sales, efficiency, and scalability with Shopify.

Shopify consulting

Design

We design a modern shop that sells – visually strong, brand-compliant, and optimized for conversion.

Shopify design

Development

We implement your Shopify store with technical precision—flexible, high-performance, and future-proof.

Shopify development

Migration

Switch from Shopware, WooCommerce, or Magento to Shopify—without losing any data and with a smooth transition.

Shopify migration

AI Commerce

We make your shop fit for the future: With UCP/ACP, customers can shop directly with you via ChatGPT & Co.

Shopify AI Commerce

Apps

We develop custom Shopify apps - from custom features to seamless third-party integrations.

Shopify apps & automations

Maintenance

You receive updates, support, and ongoing assistance—so your shop runs reliably at all times.

Shopify maintenance

Optimization

We use A/B testing to test what really works—from product pages to checkout to content.

Shopify optimization

Marketing

We bring visitors to your store—with SEO, paid advertising via Google and Meta, or email marketing.

Shopify marketing

We are certified by Shopify multiple times.

  • Headless at Shopify for Business Consultants: Verified Skill Badge
  • Headless at Shopify for Developers: Verified Skill Badge
  • Creating Solutions for Shopify Checkout
  • B2B on Shopify: Launch and Customization

How much potential does your ecommerce store have?

We analyze the current structure of your ecommerce store and show you specifically where technology is still holding you back and how you can change that.

How we work as your Shopify agency – our proven process

Step 1

Kick-off

We get to know your company and your goals. Together, we discuss what your new Shopify store should be able to do and how we will measure its success.

Shopify kick-off
Step 2

Concept & Design

We develop the structure, design, and user guidance for your store—tailored to your brand and target audience.

Shopify design
Step 3

Development

Our team implements the shop technically: cleanly coded and high-performance. We test every function thoroughly.

Shopify development
Step 4

Go-Live

After final testing, your Shopify store goes live. We support the launch, ensure a smooth start, and train your team on request.

Shopify go-live
Step 5

Maintenance & Optimization

After launch, we won't leave you on your own. We take care of updates, security, and ongoing optimizations.

Shopify maintenance
Optional

Marketing

If desired, we can help you increase sales with SEO/GEO, paid advertising, and email marketing.

Shopify marketing

Shopify Agency

About the founders of Fischer & Habel GmbH

We are the sparring partner for small and medium-sized enterprises (SMEs) when it comes to e-commerce business via their own online store—with Shopify, the world's largest e-commerce platform.

Tobias Fischer & Matthias Habel

Tobias Fischer and Matthias Habel are the founders and managing directors of the Shopify agency Fischer & Habel, based in Hamburg. With their many years of expertise in e-commerce, they know exactly what it takes to be successful as a manufacturer or brand with your own online shop—both in Germany and internationally.

Together, they share the mission of making the e-commerce business of small and medium-sized enterprises (SMEs) more successful.

Known from

t3n
W&V
heise online

Your next steps

Step 1

Make an appointment

Click on one of the buttons and make an appointment for a free, no-obligation initial consultation.

Step 2

Preliminary meeting

In a brief telephone conversation, we will discuss whether and how we can help you with our approach.

Step 3

Initial consultation

During the free consultation, one of our Shopify experts will work with you to create a step-by-step plan and show you what to expect.

Selected client testimonials

“The team at Fischer & Habel works professionally and is results-oriented. F&H constantly provides us with new ideas that continuously increase our online shop sales.”
Thorsten Kortemeier
Thorsten Kortemeier
NOBLEX E-Optics GmbH
“Our collaboration with Fischer & Habel is friendly and results-oriented. Any problems that arise are resolved quickly and efficiently. Fischer & Habel has been a strong partner at our side for many years.”
Steffen Husemann
Steffen Husemann
WebaVita GmbH
“The specialists at Fischer & Habel built our ecommerce business from the ground up. The shop was developed in a very short time and brought to a strong sales level. We are very satisfied.”
Dominik Czernek
Dominik Czernek
WJD Group GmbH

Frequently asked questions

Ready for a high-performance ecommerce store—built for millions in sales?