Shopify Agency
High-performance ecommerce stores for manufacturers and brands
As a certified Shopify agency, we develop and optimize professional online stores. Upon request, we also handle marketing via Google Ads, Meta Ads, and email marketing.
Higher sales rates and better rankings on Google, ChatGPT, and other platforms.
No more technical problems that cost you money and stress
Optional marketing via Google Ads, Meta Ads, and email marketing
Certified agency

Leading manufacturers and brands rely on us








































Case studies from our clients

How Isolierhandel24 is taking its online store to the next level with Shopify Hydrogen
Conversion rate
Loading speed


How Cheribundi increased its conversion rate by 150% with a Shopify Hydrogen relaunch
Conversion rate
Loading speed


MySweetStitch launched the most high-performance store in its industry with Shopify Hydrogen.
Sales
Conversion rate


How NOBLEX E-Optics gains a competitive edge with a Shopify Hydrogen online store
Sales
Organic ranking

Our approach
This is how high-performance online stores are created using the Fischer & Habel® HPS method
There are six key components that, when implemented effectively, transform an ordinary online store into a high-performance store (HPS). Our proven in-house system churns out digital sales machines one after another.

- Concept
Before you click, know exactly what your online store needs to deliver - for whom, with what goal in mind, and how we’ll measure success. No budget wasted on the wrong things. No project that ultimately fails to deliver what you need.
- Technology
Your store loads quickly, runs smoothly, and integrates seamlessly with your ERP or inventory management system - so that orders, inventory, and shipping are handled automatically, without your team having to intervene on a daily basis. For brands with the highest standards: Shopify Hydrogen for maximum performance.
- Design
Visitors decide within seconds whether to stay or leave. With a premium design that showcases your brand perfectly, you’ll win your customers’ trust - before they’ve even read a single product description.
- Sales Psychology
The entire store is designed to encourage potential customers to make a purchase rather than leave - based on principles of sales psychology. This means higher sales without increasing the advertising budget.
- Visibility
Your online store will appear in Google search results and be recommended by AI assistants like ChatGPT, Gemini, and others - without having to rely solely on paid advertising. This ensures organic visibility that drives consistent traffic.
- Marketing
Once your online store is up and running, we’ll bring in the right visitors - with Google Ads, Meta Ads, and email marketing, all from a single source. Coordinated, measurable, and tailored to your store. Optional - but it’s the difference between an online store that’s just getting by and one that’s growing.
High-performance online stores drive higher sales while reducing advertising costs; they are easy to use, easily scalable, and future-proof. Schedule a free initial consultation with one of our experts.
Our services
All Shopify services from a single source
As a full-service Shopify agency, we cover the entire range of services you need for a successful online store—whether B2C, B2B, or hybrid.
Consulting
We analyze your status quo and show you how you can achieve more sales, efficiency, and scalability with Shopify.

Design
We design a modern shop that sells – visually strong, brand-compliant, and optimized for conversion.

Development
We implement your Shopify store with technical precision—flexible, high-performance, and future-proof.

Migration
Switch from Shopware, WooCommerce, or Magento to Shopify—without losing any data and with a smooth transition.

AI Commerce
We make your shop fit for the future: With UCP/ACP, customers can shop directly with you via ChatGPT & Co.

Apps
We develop custom Shopify apps - from custom features to seamless third-party integrations.

Maintenance
You receive updates, support, and ongoing assistance—so your shop runs reliably at all times.

Optimization
We use A/B testing to test what really works—from product pages to checkout to content.

Marketing
We bring visitors to your store—with SEO, paid advertising via Google and Meta, or email marketing.

We are certified by Shopify multiple times.




How much potential does your ecommerce store have?
We analyze the current structure of your ecommerce store and show you specifically where technology is still holding you back and how you can change that.
How we work as your Shopify agency – our proven process
Step 1
Kick-off
We get to know your company and your goals. Together, we discuss what your new Shopify store should be able to do and how we will measure its success.

Step 2
Concept & Design
We develop the structure, design, and user guidance for your store—tailored to your brand and target audience.

Step 3
Development
Our team implements the shop technically: cleanly coded and high-performance. We test every function thoroughly.

Step 4
Go-Live
After final testing, your Shopify store goes live. We support the launch, ensure a smooth start, and train your team on request.

Step 5
Maintenance & Optimization
After launch, we won't leave you on your own. We take care of updates, security, and ongoing optimizations.

Optional
Marketing
If desired, we can help you increase sales with SEO/GEO, paid advertising, and email marketing.

Shopify Agency
About the founders of Fischer & Habel GmbH
We are the sparring partner for small and medium-sized enterprises (SMEs) when it comes to e-commerce business via their own online store—with Shopify, the world's largest e-commerce platform.

Tobias Fischer and Matthias Habel are the founders and managing directors of the Shopify agency Fischer & Habel, based in Hamburg. With their many years of expertise in e-commerce, they know exactly what it takes to be successful as a manufacturer or brand with your own online shop—both in Germany and internationally.
Together, they share the mission of making the e-commerce business of small and medium-sized enterprises (SMEs) more successful.
We are known from



Your next steps
Make an appointment
Click on one of the buttons and make an appointment for a free, no-obligation initial consultation.
Preliminary meeting
In a brief telephone conversation, we will discuss whether and how we can help you with our approach.
Initial consultation
During the free consultation, one of our Shopify experts will work with you to create a step-by-step plan and show you what to expect.
Selected client testimonials
The team at Fischer & Habel works professionally and is results-oriented. F&H constantly provides us with new ideas that continuously increase our online shop sales.

Our collaboration with Fischer & Habel is friendly and results-oriented. Any problems that arise are resolved quickly and efficiently. Fischer & Habel has been a strong partner at our side for many years.

The specialists at Fischer & Habel built our ecommerce business from the ground up. The shop was developed in a very short time and brought to a strong sales level. We are very satisfied.






