How Seilflechter is growing by an average of 47% annually on Amazon
Sales
- +47%
New-to-brand Sales
- +87%
Conversion Rate
- +18%
Problem
Seilflechter Tauwerk GmbH had a strong retail business, but did not focus on its own e-commerce business via Amazon. As a result, there was enormous untapped sales potential on Amazon.
Furthermore, most of the content has been uploaded by retailers on Amazon, meaning that the high quality of the products could not be communicated due to a lack of professional, consistent branding.
Goal
Seilflechter wanted to expand and establish Amazon as its own sales channel alongside its core business. Despite the increasing number of competitors and weak overall economic conditions, sales via Amazon were to be significantly increased without losing profitability.
To this end, a brand and shopping experience should be created that does justice to the high-quality products, which should also benefit retailers selling Seilflechter products on Amazon.
Solution
Clean product listings, expanded brand content, and an Amazon Brand Store were created. Based on this, an advertising strategy was developed and implemented that focused on Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. In combination with automated control, this resulted in extremely high advertising efficiency.
Despite the difficult environment, Amazon's sales are growing by an average of 47% annually. The same strategy was subsequently applied to all European Amazon marketplaces.
Industry
Collaboration
Services
- Amazon SEO
- Amazon PPC
- Amazon Consulting
- Amazon Full-Service