Amazon Agency for Manufacturers and Brands
Generate millions in profitable sales on Amazon—without additional internal effort
As a certified full-service Amazon agency, we handle Amazon SEO, including brand content, manage advertising (PPC), and advise you on all strategic issues.
Increased revenue and profitability
Fewer operational problems and concerns
More time and focus for your core business
Leading manufacturers and brands rely on us
Status quo
Your Amazon presence is up and running—but it's not delivering what you expected from the world's largest online marketplace.
You are present on Amazon. Your products are listed, advertising campaigns have been set up. But high, profitable sales have not materialized. Visibility is weak, advertising costs are rising. Typical problems are:
The brand is barely visible – and price pressure is increasing
Without a strategic brand presence on Amazon, products appear generic and interchangeable, and end up in a price war. The brand loses value—even though it is actually strong.
Amazon advertising has been tested—but never really managed professionally
Amazon Ads are not a sure-fire success. Without a campaign strategy, conversion optimization, and thorough analysis, you can quickly burn through a lot of money—and then give up in disappointment.
An agency was hired—but real results failed to materialize.
Listing optimization, a few campaigns, perhaps some nice reporting—but no clear increase in sales. Agencies have not really been able to convince us so far.
How our method will change your Amazon sales
You have been "playing along" with Amazon so far—listing products, placing advertisements, hiring agencies. But you haven't seen much success. The fact is, it's not because of the potential of your products, but because of how you're implementing them. If you want to sell successfully on Amazon today, you need more than just a presence. You need a system.
Bisher
Amazon was "tried out" and is managed alongside the core business.
Various service providers work side by side
Responsibilities are scattered: agencies, internal colleagues
Amazon advertising costs a lot of money—but generates hardly any sales.
Retailers express concern – due to price pressure and Amazon's unclear strategy
Internally, no one had the time or expertise—so little happened.
Agencies or hired employees were unable to generate profitable growth.
With the Fischer & Habel® AF method
Amazon is being strategically and profitably established as a genuine sales channel.
A central strategy, a partner who takes responsibility for results.
Comprehensive implementation from a single source – without internal effort
Clear margin targets, ongoing optimization, full transparency
Brand identity with recognition, storytelling, and high-quality design
Predictable sales through structured Amazon advertising & conversion optimization
Retailers are taken into account – through coordinated pricing and product range strategies
Amazon becomes an additional, stable source of revenue
No team needed—we take care of everything from strategy to reporting
Our approach
The Fischer & Habel® AF method
With our Amazon flywheel method, we use the flywheel concept on which Jeff Bezos built Amazon. When applied correctly, the individual elements accelerate each other.
Our 3-step method is actually quite simple:
1
We work with you to develop a customized Amazon strategy tailored to your products, prices, and existing sales structure.
2
We optimize your product presentation so that your brand is perceived as visible, high-quality, and compelling.
3
We manage your advertising campaigns on Amazon in such a way that rapid sales increases are achieved – profitably and sustainably.

Case studies from our clients

How the CEP brand is growing by an average of 42% per year on Amazon
4 weeks
Seller Account Setup
+42%
Sales
+87%
Marketing Efficiency

How Seilflechter is growing by an average of 47% annually on Amazon
+47%
Sales
+87%
New-to-brand Sales
+18%
Conversion Rate

How the d-c-fix brand increased sales by 237% in 6 months with Amazon Advertising
+237%
Sales
+470%
ROAS
524%
Impressions
In addition to your core business, generate millions in profitable sales through Amazon.
Amazon Full-Service Solution
Unlock the full Amazon potential of your products—on autopilot.
With our proven, comprehensive system, manufacturers and brands can use Amazon as a profitable sales channel—without internal effort or additional service providers.
Amazon strategy
A clear Amazon marketing strategy is what most Amazon sellers lack. Based on our 15 years of practical experience with hundreds of brands and thousands of products, we develop a holistic strategy that forms the foundation for all measures and puts you light years ahead of your competition.
We analyze your market in detail, including your competitors, and develop an in-depth understanding of your target group.

Amazon SEO + Branding
After optimizing thousands of products from a wide range of industries, we know exactly how the Amazon algorithm works. As a certified Amazon SEO agency, we use our proven process to optimize products, including images/videos and sales-oriented texts, to dramatically increase the visibility of your products. With exclusive brand content, such as A+ content and your own Amazon Brand Store, we professionalize your brand image and at the same time ensure that your purchase rate increases significantly.
Increased visibility means that more potential customers will notice your products and brand.

Amazon Advertising (PPC)
Amazon Advertising is not only the perfect complement to Amazon SEO, but also essential for success on Amazon. As a multi-award-winning Amazon PPC agency, we implement targeted advertising campaigns that catapult your products to the top of the search results. From keyword research to precise budget management and performance analysis, we take care of the entire process.
Increase your sales dynamically—efficiently and profitably.

Selected testimonials
"Fischer & Habel combines creativity with a data-driven approach and has been a trusted partner for more than three years, driving our Amazon business forward in a sustainable manner."

“Fischer & Habel provides us with highly effective support on all European Amazon marketplaces. The team works dynamically and finds the right solution for every challenge.”

“F&H manages our entire European Amazon business. Amazon Marketplaces are now one of our strongest sales channels and continue to grow.”

Amazon Agency
About the founders of Fischer & Habel GmbH
We are the sparring partner for small and medium-sized enterprises (SMEs) when it comes to e-commerce business via Amazon—the world's largest online marketplace.

Tobias Fischer and Matthias Habel are the founders and managing directors of the Amazon agency Fischer & Habel, based in Hamburg. With their many years of expertise in e-commerce, they know exactly what it takes to be successful as a manufacturer or brand on Amazon, the No. 1 product search engine – both in Germany and internationally.
Together, they are on a mission to make the e-commerce business of small and medium-sized enterprises (SMEs) more successful.
Known from
t3n - digital pioneers
Werben & Verkaufen
heise onlineYour next steps
Make an appointment
Click on one of the buttons and make an appointment for a free, no-obligation initial consultation.
Preliminary meeting
In a brief telephone conversation, we will work with you to determine whether and how we can help you with our approach.
Initial consultation
During the free consultation, we will work with you to create a step-by-step plan and show you what to expect.
FAQ
- What is an Amazon agency?
- Why is the initial consultation free of charge?
- How can I secure a no-obligation initial consultation?
- What does the non-binding initial consultation involve?
- What costs can be expected when working together?
