NOBLEX E-Optics wanted to implement a relaunch of the website including commerce function at short notice. Shopify was to be used as a future-proof platform. It was also important that the new website could be aligned not only to Germany but also to other European countries and the USA.

As one of the first Shopify stores ever, NOBLEX E-Optics' online store was developed with Shopify Markets. This prevented the need to create separate Shopify Stores with individual licenses for the European and North American markets. The Shopify Markets extension makes it possible to align an online store globally. In the frontend, this means that perfectly tailored user interfaces can be provided for different markets beyond a simple translation, bsw. to implement country-specific promotions. In the backend, in addition to a multi-language and currency capability, it is possible to easily manage shipping rates, taxes, customs tariffs and responsible fulfillment centers.

Global, modern online store using Shopify Markets with simultaneous launch in four countries.

By extending sponsored brand campaigns to the new video ad format, a further, significant increase in visibility and brand awareness on search results pages (SERP) as well as product detail pages (PDP) should be achieved.

Which video format performed better was tested and analyzed over several months. To make the A/B test meaningful, all variables such as budget, targeting, bidding strategies and product selection were set up identically. One campaign showed the product video, which took up the maximum runtime of 45 seconds. The other test campaign included a slideshow created by Amazon with a runtime of 15 seconds. The slideshow video performed better. The brevity of the video and the focus on the most important USPs were decisive for this.

Increase in CTR by 300% with the increase in revenue by 411% while reducing the advertising cost ratio (ACoS) by 10%.

As a top seller on the German Amazon marketplace, MySweetStitch's fixative patch was quickly imitated with inferior quality and poor functionality. Therefore, it was important to clearly communicate the product features and the brand's core message in the Enhanced Brand Content (ongoing EBC) to clearly differentiate the product from the competition.

Based on previous advertising materials, a design system was developed that is strongly adapted to the target group and brings out the key aspect of the fixative patches, "safety". The blue stands for safety and seriousness, the yellow for positivity, sun and life. Both colors result in the special "blue-yellow complementary contrast". The icons in drawing style loosen up the serious, objective design with a wink. Finally, wireframe and moodboard form a final visual and textual appearance in the Amazon EBC. Visually superior to the competition - textually on point, tailored directly to the target group.

Significant increase in conversion rate, resulting in higher sales with greater margin. The concept was rolled out to another 8 Amazon marketplaces.

Through a comprehensive brand protection campaign, all advertising slots related to brand keywords, brand filters in the categories and product detail pages should be filled with your own products to prevent placement by competitors.

In order to fill all advertising slots with the corresponding brand products, relevant advertising formats (Sponsored Product, Sponsored Brand and Sponsored Display) and targeting options (Keyword Attributed Targeting, Product Attributed Targeting and Category Attributed Targeting) were planned. In addition, product groups were created to maximize the alignments not only to fill the advertising slots with the own brand products, but also to ideally implement cross-selling and upselling strategies.

Conversion rate increase of 4% combined with revenue increase of 32%. The brand protection campaign accounted for 71% of advertising sales.

KLARRAUM stands for high-quality household help and cleaning services for businesses combined with sustainability. The new website had to reflect exactly these attributes. The development time was to be kept low despite the use of state-of-the-art technologies.

The website was developed as a webapp using the headless approach. This results in several advantages at once. The frontend can be developed both more flexibly and faster, and the content can be intuitively maintained via a modern headless CMS. At the same time, ultra-fast loading times can be realized with this approach, which are a decisive ranking factor for Google & Co. The user interface (UI) was implemented according to the latest standards for intuitive use, of course barrier-free. At the same time, the components were designed to be conversion-optimized. The conversion target is the request via chat. This was integrated seamlessly and DSGVO-compliant into the website.

Conversion-optimized website with ultra-fast load times under 500 milliseconds and a Google Lighthouse Score greater than 95%.

With the goal of expanding on the European Amazon marketplaces, a target group-oriented user experience was to be created. Since no advertising measures were planned at the start of the expansion, the focus was on SEO optimization.

Synchronization including automatic translation by Amazon was not an option due to the following problems: No transfer of variant relationships, no complete transfer of product information and correspondingly sporadic translations. In order to increase findability and the click rate on the search results page, the variant relationships were created, reviews were synchronized across countries within the framework of Amazon guidelines, and the titles and product images were optimized. Extensive, country-specific keyword analysis was performed for the creation of text content by native speakers. To increase brand awareness, the brand story was communicated in the A+ content section.

Increase in click-through rate (CTR) with a 240% increase in sales within 8 months. As a side effect, international brand awareness was measurably increased.

Strasser Unternehmensberatung AG from Munich wanted to rejuvenate its entire corporate image and launch a new website. For this, the most modern technology on the market was to be used to make the website future-proof.

Based on the corporate identity (CI), the web design was implemented in the form of individual components that can be flexibly used on the individual pages via content management system (CMS) without programming. At the same time, new pages can be created, deleted or edited very easily. The entire content was designed multilingual, so that the number of languages (currently German and British English), can be expanded indefinitely. Due to the headless concept, the new corporate website is extremely performant and achieves top values in the Google Lighthouse Score in all categories, which is reflected in user-friendliness and placement in Google search results.

A future-proof website with modern user interface and clear inquiry process incl. CRM connection as well as the possibility to maintain the content completely without programming knowledge independently.