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Learn more about Cheribundi's success story.

How Cheribundi increased its conversion rate by 150% with a relaunch based on Shopify Hydrogen

Development of a state-of-the-art Shopify online store in just 8 weeks

Set up your own Amazon seller account within 4 weeks

After 12 weeks, online direct sales are generating higher revenues than dealer business.

The brand's existing Shopify online store had various technical issues, such as faulty display of the user interface, incomplete mobile optimization for smartphones, and long loading times.

The brand experience and technical basis were insufficient overall. This resulted in weak conversion rates, meaning that online advertising, primarily via Meta Ads (Facebook + Instagram), could not be scaled further.

After the relaunch, the online shop should function flawlessly and be state-of-the-art in order to be absolutely future-proof. At the same time, the conversion rate should be dramatically increased in order to boost marketing efficiency and thus enable further scaling via online advertising.

An excellent user experience was also important in order to bring the brand to life and set it apart from the competition in the highly competitive supplement market.

Within just eight weeks, a completely new user interface was developed using Shopify's own Hydrogen framework, which means that Shopify's backend and administration area can continue to be used, allowing all connections to merchandise management, invoicing, and ERP systems to remain intact.

This has made the online shop future-proof and at the same time generated competitive advantages over competitors with conventional online shops. This applies in particular to performance, flexibility, and individual design.

How Cheribundi increased its conversion rate by 150% with a Shopify Hydrogen relaunch

Learn more about the success story of NOBLEX E-Optics.

How NOBLEX E-Optics gains a strong competitive advantage with a Shopify Hydrogen online store

Relaunch of the online shop after only 6 weeks of development time

Rapid sales growth through integrated marketing via Google and social media

Second source of revenue alongside the dealer business without internal resources

NOBLEX E-Optics GmbH is a manufacturer of high-quality sporting optics, such as binoculars, spotting scopes, rifle scopes, reflex sights, and rangefinders. Its core business is the development, production, and distribution to specialist retailers.

There was a Shopify online store based on Shopify's Dawn theme, but its user interface was outdated. In addition, the complex technical data of the products could not be displayed clearly and loading times were slow. This resulted in poor conversion rates.

The relaunch was intended to create a modern online shop that is easy to maintain and state-of-the-art, ensuring that it is optimally equipped for the coming years. Product information, especially technical data, should be presented in a clear and easily understandable manner. It was also important that the design looked high-quality and corresponded exactly to the brand's corporate identity.

Overall, the relaunch was intended to create competitive advantages and significantly improve conversion rates, thereby generating more revenue without additional advertising costs.

The online shop relaunch was completed within 10 weeks. The proven Shopify backend was retained and only the old frontend (user interface) and theme were replaced with a modern, customized Shopify Hydrogen frontend.

Complete design freedom allowed the brand to be perfectly represented. The technical data was structured using meta fields and meta objects and dynamically displayed in table form in the front end. The user experience is rounded off by lightning-fast loading times.

How NOBLEX E-Optics gains a competitive edge with a Shopify Hydrogen online store

Learn more about the success story of Isolierhandel24.

How Isolierhandel24 is taking its online store to the next level with Shopify Hydrogen

Development of a state-of-the-art Shopify online store in just 12 weeks

The existing Shopify online store was built in-house using a theme without any programming. While this was perfect for the market launch, sales quickly rose, meaning that the online store was no longer able to meet the higher demands.

For example, loading times were a major issue, as was the structuring of technical data. The user interface also needed to be modern, brand-appropriate, and capable of clearly displaying complex technical product data.

The online shop needed to be taken to the next level in order to increase the conversion rate and thus marketing efficiency, especially with regard to Google Ads campaigns. It was also important to retain the existing Shopify structures, including connected systems, while at the same time relying on future-proof, scalable technology.

The marketing team had a clear objective: to be able to maintain all content in the shop independently without programming and to create new pages, blog posts, etc.

Within 12 weeks, a completely new user interface was built using the Hydrogen framework developed by Shopify, which accesses the Shopify backend so that product data, categories, and the connected ERP system could remain intact. The new frontend allows complete design freedom, so that technical data could be presented clearly and the overall brand image was greatly improved.

Thanks to the integration of a modern headless CMS (content management system), all content can be maintained independently by the internal team. Klaviyo was also fully integrated as e-commerce CRM and email marketing software, including Klaviyo Reviews.

Learn more about the success story of Seilflechter.

How Seilflechter is systematically expanding its online direct sales via Amazon

Set up your own Amazon seller account in 4 weeks

Strong sales growth through optimized product listings combined with Amazon advertising

Establishment of a second source of revenue alongside the core business within 6 months

Seilflechter Tauwerk GmbH had a strong retail business, but did not focus on its own e-commerce business via Amazon. As a result, there was enormous untapped sales potential on Amazon.

Furthermore, most of the content has been uploaded by retailers on Amazon, meaning that the high quality of the products could not be communicated due to a lack of a professional, uniform brand image.

Seilflechter wanted to expand and establish Amazon as its own sales channel alongside its core business. Despite the increasing number of competitors and weak overall economic conditions, sales via Amazon were to be significantly increased without losing profitability.

To this end, a brand and shopping experience was to be created that would do justice to the high-quality products, which would also benefit retailers selling Seilflechter products on Amazon.

Clean product listings, expanded brand content, and an Amazon Brand Store were created. Based on this, an advertising strategy was developed and implemented that focused on Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Combined with automated control, this resulted in extremely high advertising efficiency.

Despite the difficult environment, Amazon's sales are growing by an average of 47% annually. The same strategy was subsequently applied to all European Amazon marketplaces.

Learn more about Nordflair's success story.

How Nordflair built an online store in record time with Shopify and multiplied its sales

The brand's existing online shop was based on JTL Shop. In addition to its outdated design, there were various technical issues. Making adjustments was complicated and time-consuming.

The poor brand experience and technical infrastructure had become a brake on the growth of the e-commerce business. At the same time, competitors were continuing to expand their online business, so the pressure to act was constantly increasing.

A modern online shop was to be created in line with current best practices. It was important that the relaunch be implemented as quickly and efficiently as possible.

Therefore, as few areas as possible should be customized with programming and, instead, standards should be used wherever possible. It was also important that the internal team be able to maintain the content independently, without needing a developer even for minor adjustments.

Shopify, the most advanced and largest shop system worldwide, was used. The "Dawn" theme developed by Shopify was used as a basis and adapted where necessary to reduce development costs to a minimum. The JTL interface was used to connect the JTL merchandise management system, as this was to continue to be used in contrast to JTL Shop.


The internal team can use the Shopify Customizer, a drag-and-drop user interface, to intuitively and independently change all content, such as images, text, videos, or links. New products, categories, or pages can also be easily created.

Thanks to the lean approach, the project duration from kick-off to go-live was only six weeks. Sales multiplied in the first three months after the relaunch.

Learn more about the success story of MySweetStitch.

MySweetStitch used Shopify Hydrogen to launch the highest-performing online store in its industry in just 8 weeks.

Significant, profitable increase in sales on Amazon, leading to market leadership

Development of a new online shop with marketing via Google Ads

Expansion within Europe and North America via Amazon and our own online shop

MySweetStitch GmbH manufactures high-quality sensor patches and stickers for diabetics. The brand's products have already been sold on the German Amazon marketplace.

The existing JTL-based online shop was outdated and therefore did not play a major role as a sales channel. At the same time, the shop was not prepared for internationalization, even though the brand was already active on all European Amazon marketplaces.

The goal was to develop a modern online store that would outperform the competition and further accelerate the brand's growth. The design had to be modern and use state-of-the-art technology to ensure that the online store was future-proof.

Equally important were the connection to JTL merchandise management, multi-language and multi-currency capabilities, intelligent product search, and an integrated subscription function.

A new online shop was developed using the latest technology, the Shopify Hydrogen Framework. This is a state-of-the-art front end (user interface) connected to the back end of Shopify, the world's largest e-commerce platform.

The result was lightning-fast loading times and a state-of-the-art, intuitive user interface that led to high conversion rates. Online marketing via Google Ads (including YouTube) was then launched.

MySweetStitch launched the most high-performance store in its industry with Shopify Hydrogen.

Learn more about the success story of the insulation discounter.

How the insulation discounter ranks better on Google & Co. with Shopify Hydrogen

Isolierdiscounter is a well-known retailer in the field of insulation materials. The online shop's sales have grown extremely rapidly in recent years, pushing the largely self-built Shopify shop to its limits.

The shop was based on a standard Shopify theme, which was expanded with several apps to increase its functionality. The apps increased the shop's loading times.

An online shop was to be developed that corresponds to the latest state of the art. Fast loading times and a modern user experience were to increase the purchase rate (conversion rate) in order to make online advertising more profitable.

At the same time, the aim was to significantly improve the ranking on Google, ChatGPT, and other search engines by creating a fast, technically clean shop. The numerous Shopify apps were also to be consolidated in order to improve performance and save on licensing costs.

Within six weeks, an online store relaunch was carried out based on Shopify Hydrogen. The front end (user interface) was developed with Shopify Hydrogen, replacing the old theme. The Shopify back end, including all product data and connected systems, remained completely unchanged.

In order to continue maintaining content quickly in-house without developers, a headless CMS (content management system) with live editing was integrated, completely replacing the Shopify Theme Editor. Product data continues to be maintained in the Shopify backend. This makes it easy and intuitive to maintain the entire online shop.

How the insulation discounter uses Shopify Hydrogen to rank better on Google and other search engines and become future-proof

How the CEP brand is growing by an average of 42% per year on Amazon

Switching from the Amazon Vendor Program to the Seller Program (hybrid strategy)

Drastically higher sales and profitability through an integrated full-service approach

Positive feedback from retailers on improved brand presentation and visibility

CEP is a lifestyle brand for compression products related to running. A vendor account already existed, but sales were unsatisfactory and the potential of the products had not yet been realized.

Because sales were made to Amazon rather than through Amazon, there was no control over brand presentation and pricing. Internally, however, there was no e-commerce expertise and concern that retailers might be upset if the brand itself sold directly through Amazon.

Since it was clear from other sales channels that the products had completely different market potential, sales needed to be increased dramatically as quickly as possible without upsetting long-standing trading partners.

The plan was to switch from the Amazon Vendor Program to the Seller Program in order to regain control over the Amazon sales channel and at the same time realize the untapped sales potential.

As part of a hybrid strategy, a new Amazon Seller account was created in less than four weeks in direct collaboration with Amazon and scaled to ten times the sales of the Amazon vendor account within a year.

As part of the full-service approach, product listings were optimized, expanded brand content and an Amazon Brand Store were created, and powerful Amazon advertising campaigns were launched. With its own seller account, the company was thus able to establish its own Amazon sales channel.

Learn more about the success story of Moccamaster.

How Moccamaster is becoming more independent from retailers by establishing its own Amazon sales presence

High visibility and purchase rates through Amazon SEO/sales-optimized product listings

Premium brand experience by setting up an Amazon Brand Store

Moccamaster is an internationally established brand for coffee machines with sought-after products that were primarily sold through retailers. This meant that the company was highly dependent on the retail sector and had no direct access to end customers.

At the same time, there was little to no e-commerce expertise in-house. So it was unclear how to quickly and professionally set up online direct sales, and there were no internal resources available for implementation.

As a second pillar alongside the retail business, the company wanted to establish its own direct sales channel via Amazon, as Amazon is perfectly suited for launching online direct sales. The company also wanted to gain experience so that it could later launch its own online shop.

It was important for the brand to launch direct sales with specialists in order to avoid unnecessary mistakes and not take longer than necessary to set up. It was also important that employees could continue to focus fully on their core business.

In direct cooperation with Amazon, a separate Amazon seller account was set up within four weeks, which, unlike Amazon's vendor program, allows full control over brand presentation and pricing. The products were listed in a sales-optimized manner according to Amazon SEO criteria. This enabled high purchase rates and findability values to be achieved right from the start.

Enhanced brand content (A+ Content) and an Amazon Brand Store for the Moccamaster brand ensured a premium brand experience. This enabled the launch of online direct sales via Amazon in just three months. The channel has now established itself as a second source of revenue alongside the retail business.

Learn more about the success story of d-c-fix.

How the d-c-fix brand increased sales by 237% in 6 months with Amazon advertising

Setup of two own Amazon seller accounts (Europe + North America)

International product listings for European and North American Amazon sites

Rapid sales growth through efficient, country-specific Amazon Advertising

The d-c-fix brand belongs to the Continental Group and is therefore strongly influenced by the retail business. An Amazon Seller Account already existed and advertising via Amazon PPC had already been placed.

Visibility was low and the campaigns were hardly profitable. At the same time, more and more competitors started selling on or via Amazon, so competitive pressure was constantly increasing.

Internally, there was only limited capacity. Therefore, direct improvements in Amazon business were to be achieved without delay by working with an external partner. In addition to a dramatic increase in visibility and brand awareness on Amazon, the profitability of Amazon advertising was to be increased.

Furthermore, rapid internationalization was planned using best practices from the German Amazon marketplace.

As a basis for profitable Amazon advertising, product listings were optimized for all European and North American Amazon marketplaces. The brand presence was rounded off with expanded brand content (A+ Content) and Amazon Brand Stores.

This laid a professional foundation and enabled the creation of country-specific Amazon advertising campaigns. As a result, within just six months, the d-c-fix brand had an Amazon presence with optimized product listings in Europe and North America, and the efficient advertising campaigns on Amazon led to rapid sales growth.

Learn more about the success story of O'ccaffè.

How O'ccaffè increased sales by 225% with Amazon SEO and Amazon Brand Content

Increase in purchase rates (conversion rate) through holistically optimized product pages

Strong brand presence with Amazon Brand Store and expanded brand content (A+ Content)

Increase in sales and profitability through high-performance Amazon advertising campaigns

The manufacturer of the O'ccaffè coffee brand sold its products with moderate success via its existing Amazon Seller Account, which was set up as part of a hybrid strategy alongside its Amazon Vendor Account.

The rudimentary advertising campaigns (PPC) were not profitable. It was therefore perfectly clear that the sales and profit potential was not being exploited to anywhere near its full extent.

The new brand identity with high-quality photos and videos was to be transferred to Amazon in order to increase conversion rates. On this basis, it was possible to launch profitable advertising campaigns on Amazon for the first time.

The requirement was to significantly increase sales while reducing advertising costs (ACoS) in order to advertise profitably on Amazon. The overall strategy had to be consistent with sales via the Amazon Vendor Account and the retailer business.

Through comprehensive optimization of product pages, including expanded brand content (A+ Content), the purchase rate was nearly doubled. The completely redesigned Amazon Brand Store for the O'ccaffè brand completed the new brand presence on Amazon.

Highly efficient advertising campaigns were then developed and implemented. The result was a more than doubling of sales while simultaneously reducing advertising costs. In addition, both the vendor account and the retailers benefited from the new, optimized product and brand content. This further diversified the sales channels.

Discover success stories of companies we've helped to unlock the millions of potential of their products through Shopify and Amazon.

Case Studies