Find out more about the Cheribundi success story.

How Cheribundi's online store is technically catching up with Nike, Louis Vuitton & Co.

The existing Shopify online store of the Cheribundi brand had various technical problems, such as incorrect display of the user interface, incomplete mobile optimization for smartphones or long loading times.

As a result, the purchase rate (conversion rate) was below 1%. This means that for every 100 visitors, less than one purchases from the brand. On this basis, it was impossible to run profitable advertising campaigns, e.g. via Meta Ads (Facebook + Instagram) or Google Ads including YouTube.

The Shopify online store should function flawlessly and be state of the art in order to meet the brand's ambitions. The store should therefore be future-proof as well as expandable and scalable. 

Overall, the purchase rate was to be increased to over 2% to enable profitable online marketing via paid advertising. Due to Cheribundi's ambitious sales targets, the new store had to be developed within a very short space of time.

Within just 8 weeks, a completely new user interface was developed using Shopify's own Hydrogen framework. This is based on the headless approach, which means that the backend or administration area of Shopify continues to be used and therefore all connections to merchandise management, billing or ERP systems can remain in place.

The headless approach has been used for years by successful market leaders such as Nike, Louis Vuitton, Zalando, etc. and has several advantages. The technology is state-of-the-art, which means that Cheribundi is absolutely future-proof and at the same time has a competitive advantage over conventional online stores. This applies in particular to loading speed and flexibility.

This innovative approach more than doubled the purchase rate (conversion rate) and laid the foundation for profitable online marketing.

Find out more about the MySweetStitch success story.

How MySweetStitch is expanding its market leadership with full focus on Amazon and Shopify

MySweetStitch GmbH manufactures high-quality sensor patches and stickers for diabetics. The brand's products have already been successfully sold on the German Amazon marketplace. Similar potential also existed on the other European Amazon marketplaces, but could not be exploited due to a lack of internal resources. The problem was that there was increasing competition on Amazon that imitated the successful products.

The existing online store based on JTL was no longer up to date and therefore did not play a major role as a sales channel. There was also no internal capacity available for the online store.

In order to stand out from the competition on Amazon, the brand's characteristics and core message should be clearly communicated in order to consolidate market leadership. Furthermore, internationalization should take place on the European Amazon marketplaces without building up internal capacities for this.

At the same time, the company's own online store should be developed into a relevant sales channel without hiring additional employees for support and marketing. The enormous potential was to be exploited by internationalizing, optimizing and marketing the company's own online store.

Based on existing advertising material, a premium branding was developed especially for Amazon, which led to increased brand awareness with a higher purchase rate. In addition, the products were launched on the European and North American Amazon marketplaces at the same time. The Amazon advertising was also completely taken over, so that the owners had hardly any effort and could focus on product development and offline sales.

At the same time, a new online store was developed on the latest technical basis, the Shopify Hydrogen Framework. The result was lightning-fast loading times and an ultra-modern, intuitive user interface that leads to high conversion rates. Online marketing was then launched via Google Ads (incl. YouTube) and Meta Ads.

These measures enabled MySweetStitch to set itself further apart from the competition and consolidate its market leadership.

Find out more about the Seilflechter success story.

How Seilflechter increased its Amazon sales by over 90% despite the weak economy

Although Seilflechter Tauwerk GmbH had a strong retail business, it had no focus on its own e-commerce business via Amazon. As a result, there was enormous untapped sales potential on Amazon. 

Furthermore, much of the content was previously uploaded to Amazon by retailers, which meant that the high quality of the products could not be communicated due to the lack of a professional, uniform brand presence.

The traditional brand Seilflechter, which has been manufacturing high-quality ropes since 1745, wanted to expand and establish Amazon as its own sales channel alongside its core business. Despite the growing number of competitors and the weak overall economic situation, the aim was to significantly increase sales via Amazon without losing profitability.

The aim was to create a brand and shopping experience that did justice to the high-quality products, which would also benefit the retailers who sell Seilflechter products on Amazon.

"Clean" product listings, extended brand content and an Amazon Brand Store were created. On this basis, an advertising strategy was developed and implemented that focuses on sponsored products, sponsored brands and sponsored display campaigns. In combination with automated control, this enabled extremely high advertising efficiency to be achieved. 

Despite the difficult environment, sales almost doubled within 12 months and advertising costs were reduced by 15% at the same time. The same strategy was subsequently applied to all European Amazon marketplaces.

Find out more about the WJD Group success story.

How the WJD Group is becoming less dependent on retailers with its own online store based on Shopify

The company sold its garden furniture products primarily through stationary retailers (supermarkets, DIY stores, etc.). This resulted in a high level of dependency and little influence on pricing for end customers or the brand image. 

It therefore became increasingly clear that a separate, direct sales channel would have to be established in the future to complement the offline business, but there was no in-house expertise in e-commerce.

In addition to the B2B business, a separate B2C business was to be established in order to become more independent of retailers and to have control over pricing and brand presence. 

By selling directly to end customers, the aim was to increase target group understanding and gain customer data. At the same time, the plan was not to hire any additional employees in order to keep the organization "lean".

A new B2C brand called Nordflair was created and a dedicated Shopify online store was set up in less than 6 weeks. This was marketed primarily via Google Ads. As a result, a strong presence and visibility was established in a very short time. 

The result was multiple 6-figure sales in the first three months after the launch. The company thus established its own online business as a new sales channel without having to expand the team or lose focus on its core business.

Find out more about the NOBLEX E-Optics success story.

How NOBLEX E-Optics is building up its own e-commerce business alongside its core business

NOBLEX E-Optics GmbH is a manufacturer of high-quality sports optics, such as binoculars, spotting scopes, riflescopes, reflex sights and rangefinders. The core business is the development, production and distribution to specialist retailers. 

As the products were sold exclusively to retailers, wholesalers and distributors, there was a high level of dependency on retailers. At the same time, there was a lack of direct customer contact to gain insights into the target group.

There was an outdated online store that was neither maintained nor marketed. The relaunch was therefore intended to create a modern online store that is easy to maintain and uses the latest technology. 

The company should also start its own online marketing in order to build up its own e-commerce business with direct end customer contact in addition to the main retail business. The whole issue should be managed by a strategic partner with experience so as not to neglect the core business and at the same time not have to hire new employees.

A complete online store relaunch based on Shopify was carried out within 6 weeks. The modern e-commerce platform enables easy maintenance and expandability for the future. 

The store management as well as the marketing via Google Ads incl. YouTube and Meta Ads (Facebook + Instagram) was completely taken over by us. As a result, we were able to set up our own online sales channel within a few months, without any internal effort.

Find out more about the O'ccaffè success story.

How O'ccaffè achieves higher sales with lower advertising costs with its new Amazon brand identity

The manufacturer of the coffee brand O'ccaffè was selling its products with moderate success via the existing Amazon Seller Account, which was set up alongside the Amazon Vendor Account as part of a hybrid strategy. 

The rudimentary advertising campaigns (PPC) were not profitable. It was therefore perfectly clear that the sales and profit potential was not being utilized to any great extent.

The new brand presence with high-quality photos and videos was to be transferred to Amazon in order to increase the purchase rates (conversion rates). On this basis, it was only possible to run profitable advertising campaigns on Amazon in the first place. 

The requirement was to clearly increase sales while reducing the advertising cost share (ACoS) in order to be able to advertise profitably on Amazon. The entire strategy was to be in line with sales via the Amazon Vendor Account and the retailer business.

A holistic optimization of product pages including extended brand content (A+ content) almost doubled the purchase rate. The completely redesigned Amazon Brand Store for the O'ccaffè brand completed the new brand presence on Amazon. 

Highly efficient advertising campaigns were then developed and implemented. The result was a 225% increase in sales and a 35% reduction in advertising costs. In addition, both the vendor account and the retailers benefited from the new, optimized product and brand content.

Discover success stories of companies we've helped to unlock the millions of potential of their products through Shopify and Amazon.

Case Studies