Find out more about Cheribundi's success story.

How Cheribundi established direct online sales with its own online store and Amazon

Development of a state-of-the-art Shopify online store in just 8 weeks

Set up your own Amazon seller account within 4 weeks

After 12 weeks, online direct sales are generating more revenue than the retail business

Sales were mainly generated offline via B2B (fitness studios, hotels, clubs, etc.). The brand's existing Shopify online store had various technical problems, such as incorrect display of the user interface, incomplete mobile optimization for smartphones and long loading times.

Agencies and freelancers had already been commissioned to optimize the store and for online marketing, but the results were completely lacking.

As it was clear that the brand's growth targets could only be achieved with strong direct online sales, the brand wanted to focus on its own Shopify online store and Amazon as the largest online marketplace. Therefore, the existing online store needed to function flawlessly and be state of the art in order to be future-proof and scalable.

On this basis, profitable online marketing via paid advertising was to take place. Due to Cheribundi's ambitious sales targets, the new store was to be developed within a very short time and a separate Amazon seller account was to be set up as quickly as possible.

Within just 8 weeks, a completely new user interface was developed using Shopify's own Hydrogen framework. This is based on the headless approach, which means that the backend or administration area of Shopify continues to be used and therefore all connections to merchandise management, billing or ERP systems can remain in place.

The headless approach has been used for years by successful market leaders such as Nike, Louis Vuitton, Zalando, etc. and has several advantages. The technology is state-of-the-art, which means that Cheribundi is absolutely future-proof and at the same time has a competitive advantage over conventional online stores. This applies in particular to loading speed and flexibility.

Within 4 weeks, a separate Amazon seller account was created in direct cooperation with Amazon, the products were listed and advertising was started. At the same time, the advertising campaigns for the online store were launched on Meta (Facebook + Instagram) and Google, including YouTube. After just three months, direct online sales via the company's own online store and Amazon became the strongest sales channel ahead of the B2B business.

Find out more about the success story of NOBLEX E-Optics.

How NOBLEX E-Optics is building up its own e-commerce business alongside its core business

Relaunch of the online store after only 6 weeks development time

Rapid sales growth through integrated marketing via Google and social media

Second sales pillar alongside the dealer business without internal resources

NOBLEX E-Optics GmbH is a manufacturer of high-quality sports optics, such as binoculars, spotting scopes, riflescopes, reflex sights and rangefinders. The core business is the development, production and distribution to specialist retailers. 

As the products were sold exclusively to retailers, wholesalers and distributors, there was a high level of dependency on retailers. At the same time, there was a lack of direct customer contact in order to gain knowledge about the target group. Internally, there was neither the capacity nor the expertise for a dedicated e-commerce business.

There was an outdated online store that was neither maintained nor marketed. The relaunch was therefore intended to create a modern online store that is easy to maintain and uses the latest technology. 

The company should also start its own online marketing in order to build up its own e-commerce business with direct end customer contact in addition to the main retail business. The whole issue should be managed by a strategic partner with experience so as not to neglect the core business and at the same time not have to hire new employees.

A complete online store relaunch based on Shopify was carried out within 6 weeks. The modern e-commerce platform enables easy maintenance and expandability for the future. 

Store management as well as marketing via Google Ads including YouTube and Meta Ads (Facebook + Instagram) was taken over according to the full-service approach. As a result, all measures were closely interlinked and a separate online sales channel could be set up within a few months without any additional internal effort.

Find out more about Seilflechter's success story.

How Seilflechter is diversifying its sales channels with direct online sales via Amazon

Set up your own Amazon seller account in 4 weeks

Strong sales growth through optimized product listings combined with Amazon advertising

Establishment of a second sales pillar alongside the core business in 6 months

Although Seilflechter Tauwerk GmbH had a strong retail business, it had no focus on its own e-commerce business via Amazon. As a result, there was enormous untapped sales potential on Amazon. 

Furthermore, much of the content was previously uploaded to Amazon by retailers, which meant that the high quality of the products could not be communicated due to the lack of a professional, uniform brand presence.

The traditional brand Seilflechter, which has been manufacturing high-quality ropes since 1745, wanted to expand and establish Amazon as its own sales channel alongside its core business. Despite the increasing number of competitors and the weak overall economic situation, the aim was to significantly increase sales via Amazon without losing profitability.

The aim was to create a brand and shopping experience that did justice to the high-quality products, which would also benefit the retailers who sell Seilflechter products on Amazon.

"Clean" product listings, extended brand content and an Amazon Brand Store were created. On this basis, an advertising strategy was developed and implemented that focuses on sponsored products, sponsored brands and sponsored display campaigns. In combination with automated control, this enabled extremely high advertising efficiency to be achieved. 

Despite the difficult environment, sales almost doubled within 12 months and advertising costs were reduced by 15% at the same time. The same strategy was subsequently applied to all European Amazon marketplaces.

How the CEP brand built its own Amazon sales channel within 6 months

Switch from Amazon Vendor to Seller program (hybrid strategy)

Drastically higher sales and profitability thanks to integrated full-service approach

Positive feedback from retailers for better brand presentation and visibility

CEP is a lifestyle brand for compression products related to running. There was already a vendor account with unsatisfactory sales, through which the potential of the products could not yet be exploited. 

Because they were selling TO Amazon and not THROUGH Amazon, they had no control over branding and pricing. Internally, however, there was a lack of e-commerce expertise and a concern that retailers would be upset if the brand itself sold directly via Amazon.

As it was clear from other sales channels that the products had a completely different market potential, the aim was to drastically increase sales as quickly as possible without upsetting long-standing retail partners. 

The plan was to switch from the Amazon Vendor Program to the Seller Program in order to regain control of the Amazon sales channel and at the same time realize the untapped sales potential.

As part of a hybrid strategy, a new Amazon Seller account was created in less than 4 weeks in direct collaboration with Amazon and scaled to 10 times the turnover of the Amazon Vendor account within a year. As part of the full-service approach, product listings were optimized, expanded brand content and an Amazon Brand Store were created and powerful Amazon advertising campaigns were launched. A dedicated Amazon sales channel was thus established with the company's own seller account.

As the brand became more visible and the brand presentation was consistent, there was also direct, positive feedback from retailers. By outsourcing the entire Amazon business, the internal employees were able to continue to concentrate fully on the online store and offline business. There was no additional internal workload.

Find out more about Moccamaster's success story.

How Moccamaster is making itself less dependent on retailers with its own Amazon sales presence

High visibility and purchase rates through Amazon SEO / sales-optimized product listings

Premium brand experience through the development of an Amazon Brand Store

Moccamaster is an internationally established brand for coffee machines with popular products that were primarily sold through dealers. As a result, there was a high level of dependence on retailers and no direct access to end customers. 

At the same time, there was little to no e-commerce expertise in-house. It was therefore neither clear how to set up online direct sales quickly and professionally, nor were there any internal resources for implementation.

As a second mainstay alongside the retail business, the aim was to develop a direct sales channel of its own via Amazon, as Amazon is the perfect place to start direct online sales. The aim was also to gain experience so that the company could later launch its own online store.

It was important for the brand to launch direct sales with specialists so as not to make any unnecessary mistakes and not take longer than necessary to set up. It was also important that the employees could continue to concentrate fully on their core business.

In direct cooperation with Amazon, a separate Amazon seller account was set up within 4 weeks, which, in contrast to Amazon's vendor program, allows full control over brand presentation and prices. The products were listed in a sales-optimized manner under Amazon SEO criteria. This enabled high purchase rates and findability values to be achieved right from the start. 

Enhanced brand content (A+ content) and an Amazon Brand Store for the Moccamaster brand ensured a premium brand experience. This enabled the company to launch direct online sales via Amazon in just 3 months. In the meantime, the channel has established itself as a second sales pillar alongside the retail business.

Find out more about the success story of d-c-fix.

How the d-c-fix brand built up international direct sales via Amazon in 6 months

Setup of two own Amazon seller accounts (Europe + North America)

International product listings for European and North American Amazon presences

Rapid increase in sales through efficient, country-specific Amazon advertising

The d-c-fix brand belongs to the Continental Group and is therefore heavily influenced by the dealer business. There were effectively no direct sales channels to the end customer. At the same time, the pressure on retail margins continued to increase and distribution was barely diversified. 

However, the brand noticed that more and more competitors were selling directly online without any detours. As e-commerce is growing continuously, market share would be lost. However, there was a lack of internal experience in online direct sales.

The direct sale of products via Amazon, the world's No. 1 product search engine, was to be launched as quickly as possible. It was important that there was no additional internal effort due to limited capacities. 

The aim was to sell directly internationally, for which Amazon is the perfect platform. A secondary objective was to increase brand awareness through a strong brand presence and greater visibility, so that retailers would ultimately also benefit from this.

Within a few weeks, two Amazon seller accounts were set up simultaneously, one for Europe and one for North America. The sales-optimized product listings were then created for all European and North American Amazon marketplaces. The brand presence was rounded off with extended brand content (A+ content) and Amazon Brand Stores. 

This laid a professional foundation and work began on creating country-specific Amazon advertising campaigns. The result was that the d-c-fix brand had Amazon presences with optimized product listings in Europe and North America within just 6 months and rapid sales increases were achieved thanks to the efficient advertising campaigns on Amazon. Within a very short space of time, a new sales channel was created as a second sales pillar to complement the core business.

Find out more about the success story of MySweetStitch.

How MySweetStitch is expanding its market leadership with full focus on Amazon and Shopify

Significant, profitable increase in sales on Amazon through to market leadership

Development of a new online store with marketing via Google Ads

Expansion within Europe and North America via Amazon and own online store

MySweetStitch GmbH manufactures high-quality sensor patches and stickers for diabetics. The brand's products have already been sold on the German Amazon marketplace. Similar potential also existed on the other European Amazon marketplaces, but could not be exploited due to a lack of internal resources. The problem was that there was increasing competition on Amazon that imitated the successful products.

The existing online store based on JTL was no longer up to date and therefore did not play a major role as a sales channel. There was also no internal capacity available for the online store.

In order to stand out from the competition on Amazon, the brand's characteristics and core message should be clearly communicated. Furthermore, internationalization should take place on the European and North American Amazon marketplaces without building up internal capacities for this.

At the same time, the company's own online store should be developed into a relevant sales channel without hiring additional employees for support and marketing. The internationalization, optimization and marketing of the company's own online store was to unleash its enormous potential.

Based on existing advertising material, a premium branding was developed especially for Amazon, which led to increased brand awareness with a higher purchase rate. In addition, the products were launched on the European and North American Amazon marketplaces at the same time. The Amazon advertising was also completely taken over so that the owners or employees had hardly any effort and could focus on product development and offline sales.

At the same time, a new online store was developed on the latest technical basis, the Shopify Hydrogen Framework. The result was lightning-fast loading times and an ultra-modern, intuitive user interface that led to high conversion rates. Online marketing via Google Ads (including YouTube) was then launched.

The closely interlinked measures resulted in a drastic increase in sales without the need for internal resources.

Find out more about the Nordflair success story.

How the WJD Group is becoming less dependent on retailers with its own online store based on Shopify

Development of your own Shopify online store within 6 weeks

Drastic increase in sales through powerful Google Ads campaigns

No additional work for management and employees

The company sold its garden furniture products primarily through stationary retailers (supermarkets, DIY stores, etc.). This resulted in a high level of dependency and little influence on pricing for end customers or the brand image. 

It therefore became increasingly clear that a separate, direct sales channel would have to be established in the future to complement the offline business, but there was no in-house expertise in e-commerce.

In addition to the B2B business, a separate B2C business was to be established in order to become more independent of retailers and to have control over pricing and brand presence. 

By selling directly to end customers, the aim was to increase target group understanding and gain customer data. At the same time, the plan was not to hire any additional employees in order to keep the organization "lean".

A new B2C brand called Nordflair was created and a dedicated Shopify online store was set up in less than 6 weeks. This was marketed primarily via Google Ads. As a result, a strong presence and visibility was established in a very short time. 

The result was higher sales than through retail partners after just 3 months. The company thus established its own online business as a new sales channel without having to expand the team or lose focus on its core business.

Find out more about the success story of O'ccaffè.

How O'ccaffè has built up a second source of revenue by selling directly via Amazon

Increase in purchase rate (conversion rate) through holistically optimized product pages

Strong brand presence with Amazon Brand Store and extended brand content (A+ content)

Increase sales and profitability through high-performance Amazon advertising campaigns

The manufacturer of the coffee brand O'ccaffè was selling its products with moderate success via the existing Amazon Seller Account, which was set up alongside the Amazon Vendor Account as part of a hybrid strategy. 

The rudimentary advertising campaigns (PPC) were not profitable. It was therefore perfectly clear that the sales and profit potential was not being utilized to any great extent.

The new brand presence with high-quality photos and videos was to be transferred to Amazon in order to increase the purchase rates (conversion rates). On this basis, it was only possible to run profitable advertising campaigns on Amazon in the first place. 

The requirement was to clearly increase sales while reducing the advertising cost share (ACoS) in order to be able to advertise profitably on Amazon. The entire strategy was to be in line with sales via the Amazon Vendor Account and the retailer business.

A holistic optimization of product pages including extended brand content (A+ content) almost doubled the purchase rate. The completely redesigned Amazon Brand Store for the O'ccaffè brand completed the new brand presence on Amazon. 

Highly efficient advertising campaigns were then developed and implemented. The result was a more than doubling of sales with a simultaneous reduction in advertising costs. In addition, both the vendor account and the dealers benefited from the new, optimized product and brand content. The sales channels were thus further diversified.

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