Learn more about Cheribundi's success story.

How Cheribundi increased its conversion rate by 150% with a relaunch based on Shopify Hydrogen

Entwicklung eines hochmodernen Shopify Online Shops in nur 8 Wochen

Setup eines eigenen Amazon-Verkäuferkontos innerhalb von 4 Wochen

Nach 12 Wochen ist der Online-Direktvertrieb umsatzstärker als das Händlergeschäft

The brand's existing Shopify online store had various technical issues, such as faulty user interface display, incomplete mobile optimization for smartphones, and long loading times.

The brand experience and technical basis were insufficient overall. This resulted in weak conversion rates, meaning that online advertising, primarily via Meta Ads (Facebook + Instagram), could not be scaled further.

After the relaunch, the online shop should function flawlessly and be state-of-the-art in order to be absolutely future-proof. At the same time, the conversion rate should be dramatically increased in order to boost marketing efficiency and enable further scaling via online advertising.

An excellent user experience was also important in order to bring the brand to life and set it apart from the competition in the highly competitive supplement market.

Within just eight weeks, a completely new user interface was developed using Shopify's own Hydrogen framework, which means that Shopify's backend and administration area can continue to be used, allowing all connections to merchandise management, invoicing, and ERP systems to remain intact..

This has made the online shop future-proof and at the same time generated competitive advantages over competitors with conventional online shops. This applies in particular to performance, flexibility, and individual design.

Learn more about the success story of the insulation discounter.

How Isolierdiscounter uses Shopify Hydrogen to boost SEO and future-proof its business

Relaunch des Online Shops nach nur 6 Wochen Entwicklungszeit

Schnelle Umsatzsteigerungen durch integrierte Vermarktung über Google und Social Media

Zweites Umsatzstandbein neben dem Händlergeschäft ohne interne Ressourcen

Isolierdiscounter is a well-known retailer in the field of insulation materials. The online shop's sales have grown extremely rapidly in recent years, pushing the largely self-built Shopify shop to its limits.

The shop was based on a standard Shopify theme, which was expanded with several apps to enhance its functionality. The apps increased the shop's loading times.

An online shop was to be developed that corresponds to the latest state of the art. Fast loading times and a modern user experience were to increase the purchase rate (conversion rate) in order to make online advertising more profitable.

At the same time, the aim was to significantly improve the ranking on Google, ChatGPT, and other search engines by creating a fast, technically sound shop. The numerous Shopify apps were also to be consolidated in order to improve performance and save on licensing costs.

Within six weeks, an online shop relaunch was carried out based on Shopify Hydrogen. The front end (user interface) was developed with Shopify Hydrogen, which replaced the old theme. The Shopify back end, including all product data and connected systems, remained completely intact.

In order to continue to maintain content quickly in-house without developers, a headless CMS (content management system) with live editing was integrated, completely replacing the Shopify Theme Editor. Product data continues to be maintained in the Shopify backend. This makes it easy and intuitive to maintain the entire online shop.

Learn more about the success story of NOBLEX E-Optics.

How NOBLEX E-Optics gains a strong competitive advantage with a Shopify Hydrogen storefront

NOBLEX E-Optics GmbH is a manufacturer of high-quality sports optics, such as binoculars, spotting scopes, rifle scopes, reflex sights, and rangefinders. Its core business is the development, production, and distribution to specialist retailers.

There was a Shopify online store based on Shopify's Dawn theme, but its user interface was outdated. In addition, the complex technical data of the products could not be displayed clearly and the loading times were slow. This resulted in poor conversion rates.

The relaunch was intended to create a modern online shop that is easy to maintain and state-of-the-art, in order to be optimally equipped for the coming years. The product information, especially the technical data, should be presented in a clear and easily understandable manner. It was also important that the design looked high-quality and corresponded exactly to the brand's corporate identity.

Overall, the relaunch was intended to create competitive advantages and significantly improve conversion rates, thereby generating more revenue without additional advertising costs.

The online shop relaunch was completed within 10 weeks. The proven Shopify backend was retained and only the old frontend (user interface) and theme were replaced with a modern, customized Shopify Hydrogen frontend.

Complete design freedom allowed the brand to be perfectly represented. The technical data was structured using meta fields and meta objects and dynamically displayed in tabular form in the front end. The user experience is rounded off by lightning-fast loading times.

How the CEP brand is growing by an average of 42% per year on Amazon

Wechsel vom Amazon Vendor- zum Seller-Programm (Hybrid-Strategie)

Drastisch höhere Umsätze und Profitabilität durch integrierten Full-Service-Ansatz

Positives Feedback vom Handel zur besseren Markendarstellung und Sichtbarkeit

CEP is a lifestyle brand for compression products related to running. There was already a vendor account with unsatisfactory sales, which meant that the potential of the products could not be exploited.

By selling through Amazon rather than on Amazon, there was no control over brand presentation and pricing. Internally, however, there was no e-commerce expertise and concern that retailers might be upset if the brand itself sold directly through Amazon.

Since it was clear from other sales channels that the products had completely different market potential, sales needed to be increased dramatically as quickly as possible without upsetting long-standing trading partners.

The plan was to switch from the Amazon Vendor Program to the Seller Program in order to regain control over the Amazon sales channel and at the same time realize the untapped sales potential.

As part of a hybrid strategy, a new Amazon seller account was created in less than four weeks in direct collaboration with Amazon and scaled to ten times the revenue of the Amazon vendor account within a year.

As part of the full-service approach, product listings were optimized, expanded brand content and an Amazon Brand Store were created, and powerful Amazon advertising campaigns were launched. With its own seller account, the company was thus able to establish its own Amazon sales channel.

Learn more about the success story of Seilflechter.

How Seilflechter is growing by an average of 47% annually on Amazon

Setup eines eigenen Amazon Verkäuferkontos (Seller Account) in 4 Wochen

Starkes Umsatzwachstum durch optimierte Produktlistings kombiniert mit Amazon Werbung

Etablierung eines zweiten Umsatzstandbeins neben dem Kerngeschäft in 6 Monaten

Seilflechter Tauwerk GmbH had a strong retail business, but did not focus on its own e-commerce business via Amazon. As a result, there was enormous untapped sales potential on Amazon.

Furthermore, most of the content has been uploaded by retailers on Amazon, meaning that the high quality of the products could not be communicated due to a lack of professional, consistent branding.

Seilflechter wanted to expand and establish Amazon as its own sales channel alongside its core business. Despite the increasing number of competitors and weak overall economic conditions, sales via Amazon were to be significantly increased without losing profitability.

To this end, a brand and shopping experience should be created that does justice to the high-quality products, which should also benefit retailers selling Seilflechter products on Amazon.

Clean product listings, expanded brand content, and an Amazon Brand Store were created. Based on this, an advertising strategy was developed and implemented that focused on Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. In combination with automated control, this resulted in extremely high advertising efficiency.

Despite the difficult environment, Amazon's sales are growing by an average of 47% annually. The same strategy was subsequently applied to all European Amazon marketplaces.

Learn more about the success story of Moccamaster.

How Moccamaster gains independence from retailers through its own Amazon sales channel

Hohe Sichtbarkeit und Kaufraten durch Amazon SEO- / verkaufsoptimierte Produktlistings

Premium-Markenerlebnis durch den Aufbau eines Amazon Brand Stores

Moccamaster is an internationally established brand for coffee machines with sought-after products that were primarily sold through retailers. This meant that the company was highly dependent on retailers and had no direct access to end customers.

At the same time, there was little to no e-commerce expertise in-house. So it was unclear how to quickly and professionally set up online direct sales, and there were no internal resources available for implementation.

As a second pillar alongside the retail business, the company wanted to establish its own direct sales channel via Amazon, as Amazon is perfectly suited for launching online direct sales. The company also wanted to gain experience so that it could later launch its own online shop.

It was important for the brand to launch direct sales with specialists in order to avoid unnecessary mistakes and not take longer than necessary to set up. It was also important that employees could continue to focus fully on their core business.

In direct cooperation with Amazon, a separate Amazon seller account was set up within four weeks, which, unlike Amazon's vendor program, allows full control over brand presentation and pricing. The products were listed in a sales-optimized manner according to Amazon SEO criteria. This enabled high purchase rates and findability values to be achieved right from the start.en. 

Enhanced brand content (A+ Content) and an Amazon Brand Store for the Moccamaster brand ensured a premium brand experience. This enabled the launch of online direct sales via Amazon in just three months. The channel has now established itself as a second source of revenue alongside the retail business.

Learn more about the success story of d-c-fix.

How the d-c-fix brand increased sales by 237% in 6 months with Amazon Advertising

Setup von zwei eigenenen Amazon Verkäuferkontos (Europa + Nordamerika)

Internationale Produktlistings für europäische und nordamerikanische Amazon-Präsenzen

Schnelle Umsatzsteigerung durch effiziente, landesspezifische Amazon Werbung

The d-c-fix brand belongs to the Continental Group and is therefore strongly influenced by the retail business. An Amazon Seller Account already existed and advertising via Amazon PPC had already been placed.

Visibility was low and the campaigns were hardly profitable. At the same time, more and more competitors started selling on or via Amazon, so competitive pressure increased steadily.

Internally, there was only limited capacity. Therefore, direct improvements in Amazon business were to be achieved without detours by working with an external partner. In addition to a dramatic increase in visibility and brand awareness on Amazon, the profitability of Amazon advertising was to be increased.

Furthermore, rapid internationalization was planned using best practices from the German Amazon marketplace.

As a basis for profitable Amazon advertising, product listings were optimized for all European and North American Amazon marketplaces. The brand presence was rounded off with expanded brand content (A+ Content) and Amazon Brand Stores. 

This laid a professional foundation and enabled the creation of country-specific Amazon advertising campaigns. As a result, within just six months, the d-c-fix brand had an Amazon presence with optimized product listings in Europe and North America, and the efficient advertising campaigns on Amazon led to rapid sales growth.

Learn more about the success story of MySweetStitch.

MySweetStitch launched the most high-performance store in its industry with Shopify Hydrogen

Signifikante, profitable Umsatzsteigerung auf Amazon bis hin zur Marktführerschaft

Entwicklung eines neuen Online Shops mit Vermarktung über Google Ads

Expansion innerhalb Europas und Nordamerikas über Amazon und eigenen Online Shop

MySweetStitch GmbH manufactures high-quality sensor patches and stickers for diabetics. The brand's products have already been sold on the German Amazon marketplace.

The existing JTL-based online shop was outdated and therefore did not play a major role as a sales channel. At the same time, the shop was not prepared for internationalization, even though the brand was already active on all European Amazon marketplaces.

The aim was to develop a modern online shop that would outperform the competition and further accelerate the brand's growth. The design had to be modern and use state-of-the-art technology to ensure that the online shop was future-proof.

Equally important were the connection to JTL merchandise management, multi-language and multi-currency capabilities, intelligent product search, and an integrated subscription function.

A new online shop was developed using the latest technology, the Shopify Hydrogen Framework. This is a state-of-the-art front end (user interface) combined with the back end of Shopify, the world's largest e-commerce platform.

The result was lightning-fast loading times and a state-of-the-art, intuitive user interface that led to high conversion rates. Online marketing via Google Ads (including YouTube) was then launched.

Learn more about the success story of O'ccaffè.

How O'ccaffè increased sales by 225% with Amazon SEO and Amazon Brand Content

Kaufratensteigerung (Conversion Rate) durch ganzheitlich optimierte Produktseiten

Starker Markenauftritt mit Amazon Brand Store und erweiterten Markeninhalten (A+ Content)

Steigerung von Umsatz und Profitabilität durch hochperformante Amazon Werbekampagnen

The manufacturer of the O'ccaffè coffee brand sold its products with moderate success via its existing Amazon Seller Account, which was set up as part of a hybrid strategy alongside its Amazon Vendor Account.

The rudimentary advertising campaigns (PPC) were not profitable. It was therefore perfectly clear that the sales and profit potential was not being exploited to anywhere near its full extent.

The new brand identity with high-quality photos and videos was to be transferred to Amazon in order to increase conversion rates. On this basis, it was possible to launch profitable advertising campaigns on Amazon.

The requirement was to significantly increase sales while reducing advertising costs (ACoS) in order to advertise profitably on Amazon. The overall strategy had to be consistent with sales via the Amazon Vendor Account and the retailer business.

Through comprehensive optimization of product pages, including expanded brand content (A+ Content), the purchase rate nearly doubled. The completely redesigned Amazon Brand Store for the O'ccaffè brand completed the new brand presence on Amazon.

Highly efficient advertising campaigns were then developed and implemented. The result was a more than doubling of sales while reducing advertising costs. In addition, both the vendor account and retailers benefited from the new, optimized product and brand content. This further diversified the sales channels.

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