How Moccamaster is becoming more independent from retailers by establishing its own Amazon sales presence
Seller Account Setup
- 4 weeks
Time until launch
- 3 months
Marketplaces
- 6
Problem
Moccamaster is an internationally established brand for coffee machines with sought-after products that were primarily sold through retailers. This meant that the company was highly dependent on retailers and had no direct access to end customers.
At the same time, there was little to no e-commerce expertise in-house. So it was unclear how to quickly and professionally set up online direct sales, and there were no internal resources available for implementation.
Goal
As a second pillar alongside the retail business, the company wanted to establish its own direct sales channel via Amazon, as Amazon is perfectly suited for launching online direct sales. The company also wanted to gain experience so that it could later launch its own online shop.
It was important for the brand to launch direct sales with specialists in order to avoid unnecessary mistakes and not take longer than necessary to set up. It was also important that employees could continue to focus fully on their core business.
Solution
In direct cooperation with Amazon, a separate Amazon seller account was set up within four weeks, which, unlike Amazon's vendor program, allows full control over brand presentation and pricing. The products were listed in a sales-optimized manner according to Amazon SEO criteria. This enabled high purchase rates and findability values to be achieved right from the start.en.
Enhanced brand content (A+ Content) and an Amazon Brand Store for the Moccamaster brand ensured a premium brand experience. This enabled the launch of online direct sales via Amazon in just three months. The channel has now established itself as a second source of revenue alongside the retail business.
Industry
Collaboration
Services
- Amazon Consulting
- Amazon SEO
- Amazon PPC