How O'ccaffè has built up a second source of revenue by selling directly via Amazon
Problem
The manufacturer of the coffee brand O'ccaffè was selling its products with moderate success via the existing Amazon Seller Account, which was set up alongside the Amazon Vendor Account as part of a hybrid strategy.
The rudimentary advertising campaigns (PPC) were not profitable. It was therefore perfectly clear that the sales and profit potential was not being utilized to any great extent.
Goal
The new brand presence with high-quality photos and videos was to be transferred to Amazon in order to increase the purchase rates (conversion rates). On this basis, it was only possible to run profitable advertising campaigns on Amazon in the first place.
The requirement was to clearly increase sales while reducing the advertising cost share (ACoS) in order to be able to advertise profitably on Amazon. The entire strategy was to be in line with sales via the Amazon Vendor Account and the retailer business.
Solution
A holistic optimization of product pages including extended brand content (A+ content) almost doubled the purchase rate. The completely redesigned Amazon Brand Store for the O'ccaffè brand completed the new brand presence on Amazon.
Highly efficient advertising campaigns were then developed and implemented. The result was a more than doubling of sales with a simultaneous reduction in advertising costs. In addition, both the vendor account and the dealers benefited from the new, optimized product and brand content. The sales channels were thus further diversified.
Industry
Collaboration
Result:
Increase in purchase rate (conversion rate) through holistically optimized product pages
Strong brand presence with Amazon Brand Store and extended brand content (A+ content)
Increase sales and profitability through high-performance Amazon advertising campaigns