How O'ccaffè increased sales by 225% with Amazon SEO and Amazon Brand Content
Sales
- +225%
Marketing efficiency
- +35%
New-to-brand Sales
- +247%
Problem
The manufacturer of the O'ccaffè coffee brand sold its products with moderate success via its existing Amazon Seller Account, which was set up as part of a hybrid strategy alongside its Amazon Vendor Account.
The rudimentary advertising campaigns (PPC) were not profitable. It was therefore perfectly clear that the sales and profit potential was not being exploited to anywhere near its full extent.
Goal
The new brand identity with high-quality photos and videos was to be transferred to Amazon in order to increase conversion rates. On this basis, it was possible to launch profitable advertising campaigns on Amazon.
The requirement was to significantly increase sales while reducing advertising costs (ACoS) in order to advertise profitably on Amazon. The overall strategy had to be consistent with sales via the Amazon Vendor Account and the retailer business.
Solution
Through comprehensive optimization of product pages, including expanded brand content (A+ Content), the purchase rate nearly doubled. The completely redesigned Amazon Brand Store for the O'ccaffè brand completed the new brand presence on Amazon.
Highly efficient advertising campaigns were then developed and implemented. The result was a more than doubling of sales while reducing advertising costs. In addition, both the vendor account and retailers benefited from the new, optimized product and brand content. This further diversified the sales channels.
Industry
Collaboration
Services
- Amazon Full-Service
- Amazon SEO
- Amazon PPC
- Amazon Brand Store
- Amazon A+ Content
- Amazon Consulting