How MySweetStitch is expanding its market leadership with full focus on Amazon and Shopify
Problem
MySweetStitch GmbH manufactures high-quality sensor patches and stickers for diabetics. The brand's products have already been successfully sold on the German Amazon marketplace. Similar potential also existed on the other European Amazon marketplaces, but could not be exploited due to a lack of internal resources. The problem was that there was increasing competition on Amazon that imitated the successful products.
The existing online store based on JTL was no longer up to date and therefore did not play a major role as a sales channel. There was also no internal capacity available for the online store.
Goal
In order to stand out from the competition on Amazon, the brand's characteristics and core message should be clearly communicated in order to consolidate market leadership. Furthermore, internationalization should take place on the European Amazon marketplaces without building up internal capacities for this.
At the same time, the company's own online store should be developed into a relevant sales channel without hiring additional employees for support and marketing. The enormous potential was to be exploited by internationalizing, optimizing and marketing the company's own online store.
Solution
Based on existing advertising material, a premium branding was developed especially for Amazon, which led to increased brand awareness with a higher purchase rate. In addition, the products were launched on the European and North American Amazon marketplaces at the same time. The Amazon advertising was also completely taken over, so that the owners had hardly any effort and could focus on product development and offline sales.
At the same time, a new online store was developed on the latest technical basis, the Shopify Hydrogen Framework. The result was lightning-fast loading times and an ultra-modern, intuitive user interface that leads to high conversion rates. Online marketing was then launched via Google Ads (incl. YouTube) and Meta Ads.
These measures enabled MySweetStitch to set itself further apart from the competition and consolidate its market leadership.
Industry
Collaboration
Increase in sales
+125%
Advertising cost share (ACoS)
-48%