How MySweetStitch is expanding its market leadership with full focus on Amazon and Shopify
Problem
MySweetStitch GmbH manufactures high-quality sensor patches and stickers for diabetics. The brand's products have already been sold on the German Amazon marketplace. Similar potential also existed on the other European Amazon marketplaces, but could not be exploited due to a lack of internal resources. The problem was that there was increasing competition on Amazon that imitated the successful products.
The existing online store based on JTL was no longer up to date and therefore did not play a major role as a sales channel. There was also no internal capacity available for the online store.
Goal
In order to stand out from the competition on Amazon, the brand's characteristics and core message should be clearly communicated. Furthermore, internationalization should take place on the European and North American Amazon marketplaces without building up internal capacities for this.
At the same time, the company's own online store should be developed into a relevant sales channel without hiring additional employees for support and marketing. The internationalization, optimization and marketing of the company's own online store was to unleash its enormous potential.
Solution
Based on existing advertising material, a premium branding was developed especially for Amazon, which led to increased brand awareness with a higher purchase rate. In addition, the products were launched on the European and North American Amazon marketplaces at the same time. The Amazon advertising was also completely taken over so that the owners or employees had hardly any effort and could focus on product development and offline sales.
At the same time, a new online store was developed on the latest technical basis, the Shopify Hydrogen Framework. The result was lightning-fast loading times and an ultra-modern, intuitive user interface that led to high conversion rates. Online marketing via Google Ads (including YouTube) was then launched.
The closely interlinked measures resulted in a drastic increase in sales without the need for internal resources.
Industry
Collaboration
Result:
Significant, profitable increase in sales on Amazon through to market leadership
Development of a new online store with marketing via Google Ads
Expansion within Europe and North America via Amazon and own online store