How Cheribundi increased its conversion rate by 150% with a relaunch based on Shopify Hydrogen

Problem

The brand's existing Shopify online store had various technical issues, such as faulty user interface display, incomplete mobile optimization for smartphones, and long loading times.

The brand experience and technical basis were insufficient overall. This resulted in weak conversion rates, meaning that online advertising, primarily via Meta Ads (Facebook + Instagram), could not be scaled further.

Goal

After the relaunch, the online shop should function flawlessly and be state-of-the-art in order to be absolutely future-proof. At the same time, the conversion rate should be dramatically increased in order to boost marketing efficiency and enable further scaling via online advertising.

An excellent user experience was also important in order to bring the brand to life and set it apart from the competition in the highly competitive supplement market.

Solution

Within just eight weeks, a completely new user interface was developed using Shopify's own Hydrogen framework, which means that Shopify's backend and administration area can continue to be used, allowing all connections to merchandise management, invoicing, and ERP systems to remain intact..

This has made the online shop future-proof and at the same time generated competitive advantages over competitors with conventional online shops. This applies in particular to performance, flexibility, and individual design.