How NOBLEX E-Optics gains a strong competitive advantage with a Shopify Hydrogen storefront
Sales
- +85%
Organic Ranking
- +72%
Marketing efficiency
- +23%
Problem
NOBLEX E-Optics GmbH is a manufacturer of high-quality sports optics, such as binoculars, spotting scopes, rifle scopes, reflex sights, and rangefinders. Its core business is the development, production, and distribution to specialist retailers.
There was a Shopify online store based on Shopify's Dawn theme, but its user interface was outdated. In addition, the complex technical data of the products could not be displayed clearly and the loading times were slow. This resulted in poor conversion rates.
Shopify Hydrogen Frontend
Goal
The relaunch was intended to create a modern online shop that is easy to maintain and state-of-the-art, in order to be optimally equipped for the coming years. The product information, especially the technical data, should be presented in a clear and easily understandable manner. It was also important that the design looked high-quality and corresponded exactly to the brand's corporate identity.
Overall, the relaunch was intended to create competitive advantages and significantly improve conversion rates, thereby generating more revenue without additional advertising costs.
Easy content management via headless CMS
Solution
The online shop relaunch was completed within 10 weeks. The proven Shopify backend was retained and only the old frontend (user interface) and theme were replaced with a modern, customized Shopify Hydrogen frontend.
Complete design freedom allowed the brand to be perfectly represented. The technical data was structured using meta fields and meta objects and dynamically displayed in tabular form in the front end. The user experience is rounded off by lightning-fast loading times.
Industry
Collaboration
Services
- Design
- Development
- Maintenance