How NOBLEX E-Optics is building up its own e-commerce business alongside its core business
Problem
NOBLEX E-Optics GmbH is a manufacturer of high-quality sports optics, such as binoculars, spotting scopes, riflescopes, reflex sights and rangefinders. The core business is the development, production and distribution to specialist retailers.
As the products were sold exclusively to retailers, wholesalers and distributors, there was a high level of dependency on retailers. At the same time, there was a lack of direct customer contact to gain insights into the target group.
Goal
There was an outdated online store that was neither maintained nor marketed. The relaunch was therefore intended to create a modern online store that is easy to maintain and uses the latest technology.
The company should also start its own online marketing in order to build up its own e-commerce business with direct end customer contact in addition to the main retail business. The whole issue should be managed by a strategic partner with experience so as not to neglect the core business and at the same time not have to hire new employees.
Solution
A complete online store relaunch based on Shopify was carried out within 6 weeks. The modern e-commerce platform enables easy maintenance and expandability for the future.
The store management as well as the marketing via Google Ads incl. YouTube and Meta Ads (Facebook + Instagram) was completely taken over by us. As a result, we were able to set up our own online sales channel within a few months, without any internal effort.
Industry
Collaboration
Increase in sales
850%
Development time
6 weeks