How NOBLEX E-Optics is building up its own e-commerce business alongside its core business
Problem
NOBLEX E-Optics GmbH is a manufacturer of high-quality sports optics, such as binoculars, spotting scopes, riflescopes, reflex sights and rangefinders. The core business is the development, production and distribution to specialist retailers.
As the products were sold exclusively to retailers, wholesalers and distributors, there was a high level of dependency on retailers. At the same time, there was a lack of direct customer contact in order to gain knowledge about the target group. Internally, there was neither the capacity nor the expertise for a dedicated e-commerce business.
Goal
There was an outdated online store that was neither maintained nor marketed. The relaunch was therefore intended to create a modern online store that is easy to maintain and uses the latest technology.
The company should also start its own online marketing in order to build up its own e-commerce business with direct end customer contact in addition to the main retail business. The whole issue should be managed by a strategic partner with experience so as not to neglect the core business and at the same time not have to hire new employees.
Solution
A complete online store relaunch based on Shopify was carried out within 6 weeks. The modern e-commerce platform enables easy maintenance and expandability for the future.
Store management as well as marketing via Google Ads including YouTube and Meta Ads (Facebook + Instagram) was taken over according to the full-service approach. As a result, all measures were closely interlinked and a separate online sales channel could be set up within a few months without any additional internal effort.
Industry
Collaboration
Result:
Relaunch of the online store after only 6 weeks development time
Rapid sales growth through integrated marketing via Google and social media
Second sales pillar alongside the dealer business without internal resources