About us

We are the sparring partner for small and medium-sized enterprises (SMEs) when it comes to e-commerce business via Shopify and Amazon.

founded
2018
Years of e-commerce experience
15+
Successful customer projects
200+
Countries in which we are active
10+

The founders and managing directors

The foundation of our owner-managed agency is years of e-commerce expertise combined with personal support at the highest level.

Tobias Fischer

Tobias Fischer

Co-Founder & Managing Director

LinkedIn

Tobias Fischer founded his first company at the age of 18. Due to his early passion for digital business models, he developed a premium brand for high-quality Apple accessories, whose products were sold exclusively via an online store and Amazon. He continued to expand the business while studying for his MSc. in General Management (Business Administration) at the PFH Private University of Applied Sciences in Göttingen.

Despite his success, he initially wanted to gain valuable experience at a large company. He started his career at the Volkswagen Group. There he worked for brands such as Audi, Porsche and Lamborghini and met his current business partner, with whom he built up a brand for fashion accessories. This was sold to an investor in 2018.

This allowed Tobias Fischer to devote himself to his true calling - making hundreds of companies more successful with his own agency and the expertise he has gained from over 15 years in e-commerce.

Matthias Habel

Matthias Habel

Co-Founder & Managing Director

LinkedIn

Matthias Habel acquired all the techniques necessary for the development of corporate strategies during his degree in business administration/business education. During his 10 years at the Volkswagen Group, he developed internal processes and learned the secrets of corporate policy and personnel management.

In 2015, alongside his full-time job, he founded a company for high-quality fashion accessories together with Tobias Fischer. The products were sold via the European Amazon marketplaces and the company's own online store. At the same time, Matthias Habel quit his high-paying manager job to set up his own agency and pass on his experience to other companies.

With over 100 satisfied customers, millions in managed media budget and tens of thousands of optimized products, Matthias Habel is now a sought-after expert when it comes to selling on Amazon, the world's largest product search engine.

We are known from

  • t3n - digital pioneers logo
  • Werben & Verkaufen logo
  • heise online logo
Fischer & Habel headquarters

Our location

Our headquarters are located in the Hanseatic city of Hamburg, the gateway to the world. We manage our customers' e-commerce business from here.

We are happy to welcome customers, partners and interested parties by appointment to our Johannes Dalmann House in the heart of HafenCity:

Am Kaiserkai 69
20457 Hamburg

Let's get to know each other personally.