Managing Director
Matthias Habel is one of the leading experts in the German-speaking world when it comes to successful sales on Amazon. For over a decade, he has been helping brands and manufacturers strategically position their products on European and international Amazon marketplaces, increase their visibility, and scale profitably.
He laid the foundation for his career with a degree in business administration and business education, focusing on corporate strategy, market mechanisms, and psychological decision-making processes in purchasing. He then spent around ten years working for the Volkswagen Group, where he gained in-depth insights into corporate structures, process optimization, and leadership dynamics.
In 2015, Matthias Habel launched his first Amazon business alongside his corporate career. Selling high-quality fashion accessories via Amazon Europe and his own online shop quickly familiarized him with the success factors of the marketplace, from listings and PPC to scaling and internationalization. In the same year, he quit his secure corporate job to focus fully on building his Amazon agency.
Today, he and his team have advised over 160 companies, are responsible for millions in Amazon Advertising budgets, and have optimized tens of thousands of product listings based on data. Whether it's brand building, conversion optimization, or performance campaigns, Matthias Habel is considered a reliable sparring partner for manufacturers who want to grow on Amazon—well-founded, strategic, and with measurable results.
Amazon PPC is a powerful method to increase product visibility, boost conversion rates, and ultimately generate more sales. This beginner's guide highlights strategies and best practices in the field of Amazon PPC.
Amazon has not only established itself as the number one sales platform, but is also the ultimate search engine for online shopping. However, when it comes to selling successfully on the marketplace, a good ranking in the search results lists is essential to increase product visibility, boost purchase rates, and generate more sales.
In 2021, 54% of total e-commerce sales in Germany were generated via Amazon. Given this potential, more and more brands and retailers are aiming to join the platform in 2023. Even established sellers are convinced and, in some cases, overwhelmed by the seemingly endless possibilities and challenges that Amazon brings. However, all sellers agree on one thing: to achieve long-term success on the marketplace, a holistic, strategic concept is crucial and a high-quality product is essential.
There are two different models for companies to choose from when working with Amazon: Vendor Central and Seller Central. However, retailers and manufacturers often opt for the hybrid model, which combines both options. Since both models have their advantages and disadvantages, it is important for companies to find out which one is right for them.
Sellers often wonder which sales model on Amazon is best suited to their business. With Seller Central and Vendor Central, Amazon offers sellers two ways to sell goods using the world's largest product search engine.
Amazon is launching a TikTok-inspired social commerce shopping feed in the US in December 2022. With this move, the e-commerce giant is revolutionizing its digital shopping experience and turning the tables on the well-known social media platforms.
Amazon is the world's largest online retailer. In Germany alone, there are over 55,000 active retailers (as of 2016). These offer more than 229 million products in over 35 main categories on the German market. Amazon is therefore an attractive target for counterfeiters.
The topic of selling on Amazon and the associated international expansion opportunities is becoming increasingly interesting for many sellers. But how important is Amazon today, and what global marketplaces are currently available?