Matthias Habel is one of the leading experts in the German-speaking world when it comes to successful sales on Amazon. For over a decade, he has been helping brands and manufacturers strategically position their products on European and international Amazon marketplaces, increase their visibility, and scale profitably.
He laid the foundation for his career with a degree in business administration and business education, focusing on corporate strategy, market mechanisms, and psychological decision-making processes in purchasing. He then spent around ten years working for the Volkswagen Group, where he gained in-depth insights into corporate structures, process optimization, and leadership dynamics.
In 2015, Matthias Habel launched his first Amazon business alongside his corporate career. Selling high-quality fashion accessories via Amazon Europe and his own online shop quickly familiarized him with the success factors of the marketplace, from listings and PPC to scaling and internationalization. In the same year, he quit his secure corporate job to focus fully on building his Amazon agency.
Today, he and his team have advised over 100 companies, are responsible for millions in Amazon Advertising budgets, and have optimized tens of thousands of product listings based on data. Whether it's brand building, conversion optimization, or performance campaigns, Matthias Habel is considered a reliable sparring partner for manufacturers who want to grow on Amazon—well-founded, strategic, and with measurable results.