Shopify Translate & Adapt: The Country-Specific Storefront

What is Shopify Translate & Adapt?

In August 2022, the e-commerce giant Shopify introduced a new app called Translate & Adapt. With this translation app, merchants can add translations to their store, either globally or to selected content pieces such as products, collections, blog posts, policies, and pages. Translation can be done either manually or automatically.

What can Shopify Translate & Adapt do?

Shopify Translate & Adapt offers a variety of advantages that allow merchants to effectively design their country-specific storefronts.

What sets Shopify's own app apart from other translation apps on the market is the ability for businesses not only to switch languages and currencies, but also to create individual content for different markets.

The integrated translation function, customization options, and easy management of translations make this app a preferred choice for merchants looking to expand their reach and marketing to global markets.

Localized content translation

With Shopify Translate & Adapt, merchants can choose to translate the entire shop or specific areas such as categories, blog posts, or individual theme sections.

User interface customization

Beyond its translation function, Shopify Translate & Adapt gives businesses the ability to tailor their user interface for specific countries.

This allows merchants to adapt their content for various markets and local and regional aspects.

This means that content doesn't have to be identical in every market and can be better aligned with the offering, season, and language style of different countries. In this way, businesses can quickly and easily expand globally and address target groups as effectively as possible, without having to run multiple shops.

Automatic translations

For translations, you can choose from various languages. Some languages are already included in the basic list and available. If you need additional languages, you can add them via the "Manage" tab.

Automatic translation is free for two languages.

Manual translations

If you require translations for more languages, you need to do these manually. You can add as many manual translations as you like. Simply click the “Add manual translation” button and select the desired language. Then you can enter and save the text in the appropriate field.

Import and export of translations

Thanks to the import and export function, store owners can easily upload and update translations in various languages using a CSV file. This is especially helpful if the shop is active in multiple countries or planning to expand globally.

Installation

If you add a new language to your shop, the Translate & Adapt app is installed automatically. If you already have languages published in your shop and want to install the app, go to your shop's language settings, click on Install Shopify Translate & Adapt, and download the app. If you need support, a Shopify agency is the right place to turn to.

Conclusion

With Shopify Translate & Adapt, merchants can now completely do without third-party translation apps like Langify. Third-party apps often overload the website and impair loading times, which has a negative impact on user experience and search engine ranking.

By avoiding third-party apps, merchants can ensure their sites perform well and provide an optimal user experience. You won't have to deal with complex integrations and updates from third-party apps, and can manage your translations and content easily and quickly within Shopify itself.

For companies seeking to operate globally, Shopify’s free translation app is a real game changer. The app allows merchants to quickly and easily launch a global online shop, without having to manage a separate shop for each market.