Here you will find all articles on the topic of Shopify marketing.

Shopify Marketing

Why Hydrogen is the most powerful frontend framework for Shopify – and how Oxygen lets you achieve lightning-fast load times, complete design freedom, and maximum SEO performance.

Shopify Hydrogen & Oxygen: The Headless Duo for Powerful Stores

Hydrogen is Shopify’s official React-based frontend framework for fully custom headless storefronts. It provides complete control over UX design, routing, and performance.

Oxygen is Shopify’s server-side hosting optimized for Hydrogen projects. It eliminates the need for external infrastructure (such as Vercel or Netlify) and offers automatic scaling, global delivery via the Shopify CDN, and native integration with Shopify Analytics, deployments, and preview environments.

Server-side rendering (SSR) ensures fast time-to-first-byte and excellent crawlability.

Custom URL structures and granular control over meta data and structured data markup (e.g., FAQPage) improve SEO visibility.

Thanks to Remix integration, developers benefit from state-of-the-art React components and optimal UX performance.

With Hydrogen, you can create tailor-made UI elements – ideal for branding, personalization, and storytelling.

Multi-storefronts are possible (e.g., different brands) via a single Shopify backend with unified customer data and checkout.

Any integration (CMS, PIM, ERP, etc.) is handled via an API-first approach.

No hosting costs: Oxygen is included in Shopify plans, with no need for expensive third-party solutions.

With Cloudflare Edge Network for global scalability and high resilience.

Longer development time: Headless is not just "changing the theme." Projects usually take longer – but the investment pays off in the long run with better conversion rates, lower bounce rates, and greater control.

App incompatibilities: Many standard Shopify apps do not work out of the box in a headless setup (e.g., Meta Pixel & tracking plugins).

Higher initial effort: Shopify Hydrogen requires React expertise and a technical partner. Shopify agencies specializing in Hydrogen can considerably shorten the path to a market-ready headless architecture.

When is it worth switching to Hydrogen & Oxygen?

You want to improve your online shop’s loading times

You want to build landing pages without theme restrictions

You want a future-proof and scalable setup

You run online ads (Meta Ads, Google Ads, etc.) that should become more efficient through conversion optimization

Shopify Hydrogen & Oxygen are more than technical upgrades – they are gamechangers for ambitious D2C brands. Anyone who wants to sell on Shopify with high performance, scalability, and strong SEO today can’t ignore this new architecture.

Shopify Markets is the only global e-commerce solution that enables you to sell in multiple countries and expand internationally—all from a single Shopify store.

Sell Worldwide: Why Shopify Markets Is the Best Choice

Shopify Markets is an all-in-one solution that allows you to effectively manage your cross-border business. With Shopify Markets, you can easily oversee international markets from a single shop. Whether you want to identify new markets, optimize existing ones, or target new customers, Shopify Markets offers all the necessary features.

Thanks to the centralized management of international sales tools, you can increase and manage your global sales. With tailored online shopping experiences, you can specifically target different customer segments and address the unique needs of particular countries or regions.

Advantages and Disadvantages of Shopify Markets

Shopify Markets makes entering the international marketplace easier with its user-friendly interface, allowing you to set up your online shop globally without having to deal with the hurdles and complexities of international trade yourself.

You can expand into new markets in just a few days and become a global brand. With an internationalized storefront, a seamless checkout process, and affordable shipping, you have everything you need to get started right away.

Arguably the biggest advantage is that you do not need a separate shop for each country but can manage all your international markets from a single shop.

This not only improves user-friendliness but also delivers significant savings in time, labor, and costs.

All Shopify Markets options are seamlessly integrated into the platform, making it easier for you to maintain control over all the international shops you manage.

With Shopify Markets, you can create customized customer experiences for each market—from translations in various languages to the ability to pay in over 130 currencies. This helps win the trust of potential customers and positively influence their purchasing decisions.

This way, you can turn visitors into loyal customers, increase sales potential, and successfully grow your business at the international level.

However, keep in mind that Shopify Markets is only available when using Shopify Payments. Merchants therefore cannot use Shopify Markets in countries where Shopify Payments is not yet available.

Tobias Fischer

Below you’ll find a description of the key features that Shopify Markets offers.

With Shopify Markets, you can create international domains to give your shop more trust and credibility. By using a country-specific domain, your shop locally reflects a connection to each respective country. This increases the likelihood that customers from that country will trust your shop and choose to buy from you.

To enable an optimized shop structure, Shopify Markets allows you to use top-level domains, subdomains, subfolders, or a combination of these. This flexibility enables you to choose the best domain structure for your international markets and maximize your shop’s visibility, number of visitors, and purchase rate.

By showing country and language recommendations based on visitors’ locations, you can offer a localized shopping experience. Customers will see information and offers specially tailored to their region and language. This increases relevance and trust and boosts conversion rates.

To ensure optimal visibility in search engines, your SEO tags are generated automatically. Visitors therefore see localized search results and can find your shop more easily.

Shopify Markets lets you offer your products and services in 133 different currencies. This way, you can adapt your shop to the currency of each country where you sell. This makes shopping and price comparison easier for your customers in that region.

Additionally, you can optimize your pricing strategy and competitiveness with percentage adjustments or individual pricing for products in each market. You can set prices based on factors like local inflation, competition, or customer expectations.

To meet the requirements of regional tax regulations, taxes are automatically included in your prices. This ensures that your prices comply with local tax laws and makes it easier for you to adhere to legal requirements.

You can offer your shop in multiple languages and set appropriate options for each market. Country and language recommendations can be displayed based on the geographical location of shop visitors. Furthermore, your storefront content can be individually adapted to the regional and cultural specifics of each market, and selected products can be offered for purchase in different markets. This delivers a personalized and localized shopping experience.

Enable your customers to pay with their preferred payment methods, including Shop Pay, PayPal, Apple Pay, and Google Pay.

To further provide your customers with a seamless checkout experience, you can automatically localize address forms and integrate Google’s autocomplete. This makes entering address data easier and faster.

It’s important to offer a sufficient selection of suitable payment options in e-commerce to prevent abandoned purchases.

The Markets admin area enables you to measure your performance with consolidated reporting. For example, with personalized market analyses, tailored recommendations, and default settings, you can optimize your customers’ shopping experience as well as your international strategy in a targeted way.

Translating your shop into other languages

With Shopify Markets, you can provide the shopping experience for your international customers in up to 20 different languages, thereby increasing your sales and the visibility of your shop. Translation can be carried out via a third-party app or easily with Shopify’s free Translate & Adapt app.

Shopify Markets is already included in the Basic, Shopify, Advanced, and Plus plans, so the tool itself is initially free to use. However, Shopify charges transaction fees that vary depending on the Shopify plan you choose. For setup, you can rely on a Shopify agency.

You can find the current Shopify pricing overview here: Shopify Pricing

Shopify Markets meets all major requirements for seamless international trade.

All features are centralized in your admin area, allowing you to manage localization, shipping, prices, currencies, languages, customs duties, and regulatory compliance from a single interface. You have full control over all aspects of your international business and can efficiently direct your activities without switching between different platforms.

With Shopify Translate & Adapt, merchants can tailor their storefronts to specific countries and engage customers in different languages. Whether shop or website, the Shopify Translate & Adapt app enables merchants to offer their products in multiple languages and unlock new international markets.

Shopify Translate & Adapt: The Country-Specific Storefront

In August 2022, the e-commerce giant Shopify introduced a new app called Translate & Adapt. With this translation app, merchants can add translations to their store, either globally or to selected content pieces such as products, collections, blog posts, policies, and pages. Translation can be done either manually or automatically.

Info

Automatic translations are provided by the Google Cloud Translation API. To ensure the translations on your storefront are accurate, you should review them before publishing.

Shopify Translate & Adapt offers a variety of advantages that allow merchants to effectively design their country-specific storefronts.

What sets Shopify's own app apart from other translation apps on the market is the ability for businesses not only to switch languages and currencies, but also to create individual content for different markets.

The integrated translation function, customization options, and easy management of translations make this app a preferred choice for merchants looking to expand their reach and marketing to global markets.

With Shopify Translate & Adapt, merchants can choose to translate the entire shop or specific areas such as categories, blog posts, or individual theme sections.

Beyond its translation function, Shopify Translate & Adapt gives businesses the ability to tailor their user interface for specific countries.

This allows merchants to adapt their content for various markets and local and regional aspects.

This means that content doesn't have to be identical in every market and can be better aligned with the offering, season, and language style of different countries. In this way, businesses can quickly and easily expand globally and address target groups as effectively as possible, without having to run multiple shops.

For translations, you can choose from various languages. Some languages are already included in the basic list and available. If you need additional languages, you can add them via the "Manage" tab.

Automatic translation is free for two languages.

If you require translations for more languages, you need to do these manually. You can add as many manual translations as you like. Simply click the “Add manual translation” button and select the desired language. Then you can enter and save the text in the appropriate field.

Thanks to the import and export function, store owners can easily upload and update translations in various languages using a CSV file. This is especially helpful if the shop is active in multiple countries or planning to expand globally.

If you add a new language to your shop, the Translate & Adapt app is installed automatically. If you already have languages published in your shop and want to install the app, go to your shop's language settings, click on Install Shopify Translate & Adapt, and download the app. If you need support, a Shopify agency is the right place to turn to.

With Shopify Translate & Adapt, merchants can now completely do without third-party translation apps like Langify. Third-party apps often overload the website and impair loading times, which has a negative impact on user experience and search engine ranking.

By avoiding third-party apps, merchants can ensure their sites perform well and provide an optimal user experience. You won't have to deal with complex integrations and updates from third-party apps, and can manage your translations and content easily and quickly within Shopify itself.

For companies seeking to operate globally, Shopify’s free translation app is a real game changer. The app allows merchants to quickly and easily launch a global online shop, without having to manage a separate shop for each market.

Shopify Payments is the easiest way to process online payments. The setup is fully automated, no external payment providers are needed, and all major payment methods are accepted.

Shopify Payments – Which Payment Method is Best?

Shopify Payments is an integrated payment method from Shopify that allows merchants to manage their payments directly within the store. A separate merchant account with third-party providers is not required. Shopify Payments includes all the necessary features to cover every aspect of processing payments within the app.

Thanks to the seamless integration of Shopify Payments into your online shop, all payment matters can be managed in one place. With a wide variety of popular payment methods, Shopify Payments allows your customers to pay easily and securely. In addition, Shopify Payments is compatible with third-party apps, such as PayPal and Amazon Pay.

The following payment methods are offered in German-speaking regions:

Credit card payments (VISA, Maestro, MasterCard, American Express)

Furthermore, Shopify Payments provides the necessary tools to track and manage payments. You have access to a personal account area where you can view transaction history, customer data, and payment reports. This ensures you always have an overview of your payments and can effectively analyze and optimize your sales figures.

Note

Payment methods like Shop Pay or PayPal allow you to place dynamic checkout buttons in your online shop. Customers can click these buttons to skip the shop’s cart and speed up the checkout process.

Offering a sufficient selection of suitable payment methods is important in e-commerce to avoid high abandonment rates. Consumers want to complete their purchase as quickly and easily as possible. If their preferred payment method is not offered, there is a risk they will cancel the purchase and move on to a competitor that provides the desired payment options.

When selling in Germany, it’s important to know your target market well. German consumers often prefer established and secure payment methods, and are somewhat hesitant to adopt new ones. Therefore, it is advisable to offer proven and trustworthy payment types to win the trust of German customers and ensure success in the German e-commerce market.

PayPal remains one of the most popular payment methods for most consumers. This payment option offers security and sellers can rely on the product being paid for.

Integrating PayPal in your shop provides a convenient and trustworthy payment method for you and your customers. To make a transaction, customers need to have sufficient balance in their PayPal account or have linked their bank account to PayPal. The customer logs in to PayPal using their email address and password and can complete the payment quickly and easily with just one click.

Another widely used payment method in Germany is purchase on account. The Swedish payment provider Klarna is one of the most well-known providers for buying on account. From the customer's perspective, purchase on account is one of the safest payment methods.

A major advantage is that customers can order the products they want without risk and pay only after receiving the goods. In case of returns, only those items that the buyer wants to keep need to be paid for. This offers a high level of convenience and trust when shopping online.

The direct debit procedure is also an established payment method for online shopping. With this payment type, the amount is debited from the customer’s bank account after the goods have been delivered. The customer sets up direct debit once via online banking and only needs to make sure there is sufficient balance in the account. This makes direct debit particularly suitable for recurring payments, such as subscriptions.

A benefit for customers is that they have up to eight weeks to reverse the payment. This gives customers security and confidence when making purchases.

Paying by credit card also plays an important role in Germany. Accepting credit cards offers many benefits for online retailers, especially when selling products to business customers. Credit card payments allow companies to process large transactions quickly and securely and facilitate international trade.

You can find Shopify Payments in the Shopify dashboard under Settings and Payments.

To set it up, Shopify requires information about your business, product, bank details, and your personal data. After entering the required information and verifying its completeness and correctness, Shopify Payments will be activated directly.

After setup, you can begin setting up payment methods, currencies, bank details for payouts, or choose your payment capture method.

If you do not want to handle the setup yourself, a Shopify agency can provide a fast and hassle-free implementation.

You can monitor your payment processing in real time via the Shopify dashboard and have an overview of your current payments at all times. Normally, it takes three business days for the money to reach your bank account. In exceptional cases, it may take longer for specific products.

The costs for using Shopify Payments depend on the chosen plan. Fees are lower with a higher Shopify plan. In contrast, besides the costs for the chosen Shopify plan and the fees for Shopify Payments, there are no additional expenses or transaction fees.

You can find the complete overview of Shopify and Shopify Payments fees here: Shopify prices

Through the Shopify dashboard, you have access to your shop’s current numbers. You can access payment information in real time and get an accurate picture of your shop’s finances.

With Shopify Payments, you can position your shop for international trade and give customers the option to pay in their own currency. This not only increases your customers’ willingness to pay, but also makes the payment process more convenient and familiar for them.

With express checkout, your customers benefit from a smooth and fast checkout process. The buying process is significantly shorter, increasing conversion rates. Customers do not need to enter additional payment information manually, as this is automatically provided by the payment provider, such as Google Pay.

If you have a physical store, you can also use Shopify Payments there to handle your payments easily and clearly. You can process payments in your store using Shopify Payments and benefit from its user-friendly handling.

Shopify Payments is not available in every country worldwide, but covers the most relevant ones, such as Germany, the USA, Canada, the UK, and 19 others.

You can view the complete list of supported countries here: Supported countries for Shopify Payments

To use Shopify Payments, you must have two-factor authentication enabled for your Shopify account’s security. Two-factor authentication prevents security breaches that could result in incorrect payouts or other financial losses. Two-factor authentication is also generally recommended to protect the account from hacking attempts.

In Germany, Shopify charges chargeback fees of €15 per chargeback. With high transaction volumes and repeated chargebacks, these fees can quickly add up. However, it is important to note that chargeback fees, even at this amount, are standard in the industry.

Certain restrictions apply to the use of Shopify Payments regarding specific products and industries. Restricted businesses include, among others, financial service providers, gambling providers, sales of social media activities, or so-called high-risk businesses according to Shopify.

With Shopify Payments, you can easily integrate the most common payment methods into your shop. The integration is fast and simple, the fees are transparent, and accelerated checkout can increase your conversion rate.

The straightforward setup ensures a quick sales launch. Despite this, Shopify Payments is highly scalable and can grow with your business.

In today's digital commerce landscape, a well-designed online store is essential. Whether you're planning a small shop as a starting point or a comprehensive e-commerce solution, costs depend greatly on your specific requirements and the project's complexity.

Have an Ecommerce Website Created: The Costs Involved

The Shop System: The Heart of Your Online Store

Choosing the right shop system is crucial for your online store's functionality and costs. Different systems offer various features and integration options. Consult with experts to find a solution that fits your budget and business requirements.

Shop system: Costs vary depending on the range of features and level of integration. Simple systems like Shopify or WooCommerce are more affordable, while complex systems like Magento or Shopware require higher investments.

Development effort: Specialized shop systems often require more development resources, which can increase costs.

ERP system integration: Integrating an ERP system can significantly boost efficiency but also incurs additional costs.

Additional software: Depending on your needs, costs may arise for search and filter systems, PIM systems, or CRM and payment systems.

Web design and content: A custom design and professionally created content are essential for your shop's success, but also add to the costs.

Compare free quotes from top providers and find the ideal solution for your project. Use our online shop questionnaire to describe your project.

Marketing: Investments in SEO, SEA, and SMM are essential for the visibility and success of your online shop.

Hosting & Domain: Choose reliable hosting for optimum performance and availability of your shop.

Legal compliance: Ensure your shop is legally compliant to avoid costly legal warnings.

The costs for an online store can vary greatly and depend on many factors. Professional advice is essential to find a solution that meets your needs and fits your budget. Take advantage of our expertise to successfully realize your e-commerce project.

Blog

Shopify Hydrogen & Oxygen: The Headless Duo for Powerful Stores

Sell Worldwide: Why Shopify Markets Is the Best Choice

Shopify Translate & Adapt: The Country-Specific Storefront

Shopify Payments – Which Payment Method is Best?

Have an Ecommerce Website Created: The Costs Involved