What is Shopify Markets Pro?

Shopify Markets Pro is an advanced version of the Shopify Markets platform. It’s an upgrade that provides additional features and benefits for Shopify merchants. With Shopify Markets Pro, merchants get access to enhanced marketing tools and features that help increase sales and drive business growth. These tools include, for example, advanced reporting features, allowing merchants to gain deeper insights into their sales data. Additionally, Shopify Markets Pro offers features such as access to exclusive product offerings, expanded shipping options, and improved marketing strategies. This enables merchants to market their products more effectively and acquire new customers. Another benefit of Shopify Markets Pro is that merchants gain access to specialized customer support teams who are available to help with questions and issues. This allows merchants to receive fast and professional support to keep their e-commerce operations running smoothly. Overall, Shopify Markets Pro is an enhanced version of the Shopify Markets platform that offers merchants additional tools and benefits to boost sales and grow their business faster.

How do I sell on Shopify?

To sell on Shopify, you first need to create an account. Go to the Shopify website and click on "Get started now." Enter your email address, name, and a password to set up your account. After you've created your account, you can set up your Shopify store. Choose an attractive store name and add your logo to establish your branding. Design your store page by selecting a suitable theme and making adjustments. To offer products for sale, use the Shopify Store Builder. Add product images and descriptions, set prices, and choose shipping options. You can also set up variants for options like size or color. To accept customer payments, you need to set up a payment method. Shopify offers options like PayPal or credit card processing. Choose the payment options that best suit you and set them up accordingly. Once your online store is set up, you can start marketing to attract potential customers. Develop a marketing strategy that includes social media, email marketing, advertising, and SEO. Also take advantage of Shopify’s integrated tools to promote your products. When you receive orders, you can manage them through the Shopify dashboard. Fulfill orders, track shipping, and communicate with your customers. In summary, you can sell on Shopify by creating an account, setting up your online store, adding products, setting up payment options, conducting marketing, and managing orders. Good luck selling on Shopify!

What is the difference between Shopify Markets and Shopify Markets Pro?

Markets is a platform fully dedicated to localization. It provides various ways to optimize and adapt your storefront for international markets. You can use these features in line with your individual needs and global sales strategies. Appropriate transaction fees apply. With Markets Pro, your international operations are simplified, enabling cross-border selling with less complexity and risk. This expanded set of features takes on much of the responsibility for cross-border sales and shifts it to Shopify as a service provider. The functionalities of Markets Pro are bundled within the localization tools of Markets and are also calculated based on transactions. This means merchants using Markets Pro have access to all features of Markets.

How much does Shopify cost in Germany?

Different fees are charged depending on the pricing plan you choose. Shopify’s Basic plan starts at 36 euros per month and provides a solid foundation for small to medium-sized businesses. With this plan, you can add up to 2 staff members, use unlimited products and storage, and have access to essential features like Shopify POS and Abandoned Cart Recovery. However, it is important to note that actual costs may vary depending on your country and individual business activities. Shopify provides transparent and detailed listings of all fees and charges on its official website. There, you can see exactly what costs to expect and which features and tools are included in the various pricing plans. Shopify aims to offer users a fair and transparent pricing model tailored to the needs and requirements of each business. With the option to choose between different plans and knowing the costs in advance, you can be confident that you are making the right decision for your business.

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Shopify Marketing

Sell Worldwide: Why Shopify Markets Is the Best Choice

Published on Jun 27, 2025 by Tobias Fischer

Image: Unsplash

Shopify Markets, as a global e-commerce solution, enables you to sell in multiple countries and expand internationally—all from a single Shopify store.

What is Shopify Markets?Advantages and Disadvantages of Shopify Markets Features of Shopify Markets Shop optimization Local currencies and prices Localized content Localized checkout Centralized control of all markets Translating your shop into other languages Shopify Markets Pricing Conclusion

What is Shopify Markets?

Shopify Markets is an all-in-one solution that allows you to effectively manage your cross-border business. With Shopify Markets, you can easily oversee international markets from a single shop. Whether you want to identify new markets, optimize existing ones, or target new customers, Shopify Markets offers all the necessary features.

Thanks to the centralized management of international sales tools, you can increase and manage your global sales. With tailored online shopping experiences, you can specifically target different customer segments and address the unique needs of particular countries or regions.

Advantages and Disadvantages of Shopify Markets

Shopify Markets makes entering the international marketplace easier with its user-friendly interface, allowing you to set up your online shop globally without having to deal with the hurdles and complexities of international trade yourself.

You can expand into new markets in just a few days and become a global brand. With an internationalized storefront, a seamless checkout process, and affordable shipping, you have everything you need to get started right away.

Arguably the biggest advantage is that you do not need a separate shop for each country but can manage all your international markets from a single shop.

This not only improves user-friendliness but also delivers significant savings in time, labor, and costs.

All Shopify Markets options are seamlessly integrated into the platform, making it easier for you to maintain control over all the international shops you manage.

With Shopify Markets, you can create customized customer experiences for each market—from translations in various languages to the ability to pay in over 130 currencies. This helps win the trust of potential customers and positively influence their purchasing decisions.

This way, you can turn visitors into loyal customers, increase sales potential, and successfully grow your business at the international level.

However, keep in mind that Shopify Markets is only available when using Shopify Payments. Merchants therefore cannot use Shopify Markets in countries where Shopify Payments is not yet available.

**Tobias Fischer** – Co-Founder & Managing Director

Features of Shopify Markets

Below you’ll find a description of the key features that Shopify Markets offers.

Shop optimization

With Shopify Markets, you can create international domains to give your shop more trust and credibility. By using a country-specific domain, your shop locally reflects a connection to each respective country. This increases the likelihood that customers from that country will trust your shop and choose to buy from you.

To enable an optimized shop structure, Shopify Markets allows you to use top-level domains, subdomains, subfolders, or a combination of these. This flexibility enables you to choose the best domain structure for your international markets and maximize your shop’s visibility, number of visitors, and purchase rate.

By showing country and language recommendations based on visitors’ locations, you can offer a localized shopping experience. Customers will see information and offers specially tailored to their region and language. This increases relevance and trust and boosts conversion rates.

To ensure optimal visibility in search engines, your SEO tags are generated automatically. Visitors therefore see localized search results and can find your shop more easily.

Local currencies and prices

Shopify Markets lets you offer your products and services in 133 different currencies. This way, you can adapt your shop to the currency of each country where you sell. This makes shopping and price comparison easier for your customers in that region.

Additionally, you can optimize your pricing strategy and competitiveness with percentage adjustments or individual pricing for products in each market. You can set prices based on factors like local inflation, competition, or customer expectations.

To meet the requirements of regional tax regulations, taxes are automatically included in your prices. This ensures that your prices comply with local tax laws and makes it easier for you to adhere to legal requirements.

Localized content

You can offer your shop in multiple languages and set appropriate options for each market. Country and language recommendations can be displayed based on the geographical location of shop visitors. Furthermore, your storefront content can be individually adapted to the regional and cultural specifics of each market, and selected products can be offered for purchase in different markets. This delivers a personalized and localized shopping experience.

Localized checkout

Enable your customers to pay with their preferred payment methods, including Shop Pay, PayPal, Apple Pay, and Google Pay.

To further provide your customers with a seamless checkout experience, you can automatically localize address forms and integrate Google’s autocomplete. This makes entering address data easier and faster.

Tip

It’s important to offer a sufficient selection of suitable payment options in e-commerce to prevent abandoned purchases.

Centralized control of all markets

The Markets admin area enables you to measure your performance with consolidated reporting. For example, with personalized market analyses, tailored recommendations, and default settings, you can optimize your customers’ shopping experience as well as your international strategy in a targeted way.

Translating your shop into other languages

With Shopify Markets, you can provide the shopping experience for your international customers in up to 20 different languages, thereby increasing your sales and the visibility of your shop. Translation can be carried out via a third-party app or easily with Shopify’s free Translate & Adapt app.

Shopify Markets Pricing

Shopify Markets is already included in the Basic, Shopify, Advanced, and Plus plans, so the tool itself is initially free to use. However, Shopify charges transaction fees that vary depending on the Shopify plan you choose. For setup, you can rely on a Shopify agency.

You can find the current Shopify pricing overview here: Shopify Pricing

Conclusion

Shopify Markets meets all major requirements for seamless international trade.

All features are centralized in your admin area, allowing you to manage localization, shipping, prices, currencies, languages, customs duties, and regulatory compliance from a single interface. You have full control over all aspects of your international business and can efficiently direct your activities without switching between different platforms.

Frequently asked questions


What is Shopify Markets Pro?

How do I sell on Shopify?

What is the difference between Shopify Markets and Shopify Markets Pro?

How much does Shopify cost in Germany?

Shopify Translate & Adapt: The Country-Specific Storefront

Shopify Hydrogen & Oxygen: The Headless Duo for Powerful Stores

Tobias Fischer

Tobias Fischer is one of the leading Shopify specialists in the German-speaking world, with over 10 years of experience in developing, optimizing, and marketing high-performance online stores. Today, he focuses on headless commerce with Shopify Hydrogen, the modern infrastructure for lightning-fast, scalable e-commerce experiences.

At the age of 18, Tobias founded his first e-commerce company: a premium brand for high-quality Apple accessories, which he successfully positioned on the market via his own online store and Amazon. At the same time, he completed a Master of Science in General Management at the PFH Private University of Applied Sciences in Göttingen.

After graduating, he made a conscious decision to start his career in a corporate environment in order to further develop his strategic skills. At the Volkswagen Group, he worked for renowned brands such as Audi, Porsche, and Lamborghini – and met his future business partner Matthias Habel there. Together, they founded a fashion accessory brand, which was successfully sold to an investor in 2018.

Today, Tobias Fischer and his agency support growth-oriented companies in establishing and expanding their D2C sales channels. His area of expertise is setting up customized Shopify stores—especially headless solutions based on Shopify Hydrogen. He combines deep technical know-how with a keen sense for conversion optimization, UX, and performance marketing.

He has already helped hundreds of companies future-proof their digital sales. Tobias Fischer is regarded as a technical strategist, implementation professional, and reliable partner for anyone who wants to use Shopify not just as a shop system, but as a real growth driver.

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