Success on Amazon, made simple.
As a full-service Amazon agency, we support you not only with strategic consulting, but also with all operational issues - from SEO, SEA (PPC) and FBA to holistic account management.
As e-commerce experts, we take a holistic view of Amazon marketing, from keyword analysis to content creation and Amazon SEO to the management of Amazon advertising. As a top service provider, we offer our customers support that leaves nothing to be desired. Through a close, cooperative partnership, we ensure greater success on Amazon, the largest marketplace in the world.
About Amazon Marketplace
Amazon has been an important part of e-commerce marketing for years. Amazon is particularly well suited for attracting new customers and therefore plays an important role in omni-channel sales.
Why is Amazon important as an online marketplace?
Amazon is the world's largest online marketplace, with over 200 million active users. The company has revolutionized the way we shop by giving us access to millions of products at the click of a mouse. Amazon enables companies or brands to reach a global audience. In addition, Amazon offers a variety of benefits to its customers, such as free shipping on many items, Prime membership for free shipping in two days, and a convenient return policy. As a result, Amazon is a major player in e-commerce and has significantly influenced the way we shop. Since Amazon is one of the most important, if not the most important, marketplace in the world, every company or brand should have an Amazon strategy. Aspects such as content alignment or SEO strategy should be included in it and professionally implemented.
What is Amazon marketing?
Amazon marketing is the use of Amazon to market and sell products. As the largest online retailer in the world, Amazon offers retailers, manufacturers and brands the chance to reach a wide audience of potential customers. However, to be successful on Amazon, it is not enough to simply offer products for sale. Rather, companies must implement numerous measures that are collectively referred to as Amazon marketing. These include, for example, the development of the (brand) strategy, content optimization, Amazon SEO and the management of PPC campaigns or Amazon Advertising. Amazon marketing is part of e-commerce or online marketing. If this discipline is given the necessary attention and the measures are implemented, companies can get the most out of the powerful sales platform.
Amazon Services at a Glance
As an Amazon full service agency, we take on all tasks required for success on Amazon - for both sellers and vendors.
As a consulting and agency hybrid, we provide online marketplaces consulting based on aggregated information from collected data as a basis for developing a marketing strategy specifically for Amazon.
We conduct data-driven potential and competition analyses on Amazon or for other online marketplaces. In doing so, we bring in our cross-industry experience as an Amazon agency and let it flow into the strategy.
As an Amazon agency, we pass on our knowledge and conduct seminars and workshops for our customers - both on site and remotely. This includes topics such as article upload, increasing visibility and orders (Amazon SEO) or the control of PPC campaigns and advertising.
Sales model consideration
Our clients are often faced with the decision of whether to sell as Seller or Vendor on Amazon. As an Amazon agency, we support you with the decision and also offer hybrid solutions, where you sell as both seller and vendor.
As an Amazon SEO agency, ranking optimization is part of the core of our work, so that a product is found by (potential) customers in the search results on page 1 and you thus achieve your goals in terms of increasing sales as well as brand awareness, without any advertising costs.
As an Amazon marketing agency, we offer support in the creation of qualitative content for a first-class Amazon presence and effective SEO. This includes content such as A+ content or the development of an Amazon Brand Store. Here, our experts perform conversion optimization as standard.
As an Amazon Ads agency, we specialize in Amazon Advertising and the setup and management of PPC campaigns. In the first conversation with our customers, we define goals, develop powerful ads and manage them in the long term.
Our experts carry out audits to check the account key figures, offer support or help with any problems that arise and initiate the necessary measures. In addition, as part of our Amazon Business Management, all processes necessary for selling on Amazon are handled by us as an Amazon Full Service Agency - even for multiple brands.
Our support includes meaningful reports in which you receive all relevant information about the performance (SEO, advertising, etc.) of your account. Monitoring is an important area of Amazon Account Management, as any further optimization is derived from it.
With our know-how, we support you in entering the market in new countries that are relevant for you. If desired, we also take over the marketing, operational tasks as well as the communication to Amazon in cooperation.
Amazon account management
As a full-service provider among Amazon agencies, we offer all services, such as content creation, SEO, FBA or advertising from a single source, with a central contact person who will develop your account with you.
Setup Amazon Seller Account
With our experience as an agency and direct contacts to Amazon, we ensure a fast, uncomplicated registration of your Amazon Seller Account. This is the fastest way to get your seller account and generate sales directly.
Amazon Brand Registry
We register your own brands with Amazon in just a few steps, so you can use formats such as A+ content, an Amazon Brand Store or Sponsored Brands advertising.
Through our agency partners Händlerbund and IT-Recht Kanzlei München and their services, we generate international legal texts especially suited for Amazon and store them in your seller account.
As an Amazon full service agency, we can help you implement software to automate the creation of invoices with -upload or -send via email to reduce manual work to a minimum.
We handle all communication with Amazon. In cooperation with Amazon Seller Service and Brand Support, we solve problems that arise in day-to-day business and take action against merchants who misuse your brand or products.
First-level customer service
Via Amazon Messenger, we answer your customers' inquiries within 24 hours, such as questions about products, invoices, or simple complaints. For more advanced topics, we forward the customers' inquiries to your customer service.
We respond immediately to negative customer reviews or seller feedback by commenting on them, having them removed if they violate Amazon policies, or converting them to a positive review in coordination with you through accommodating customer service.
As a full-service agency, we keep track of your FBA inventory at Amazon Fulfillment Centers (AFC) to avoid selling out of products (out of stock) or incurring high storage fees - following the lean logistics approach.
We work with automated price adjustments so that your brand's products win the buy box as often as possible and achieve the best possible contribution margins. In doing so, we control the price algorithm and move within a price corridor defined together with you.
Our agency's certified project managers work with agile methods and implement projects in record time, even in large organizations. This also includes, for example, the connection of ERP systems or billing tools. You will always have a fixed contact person as part of the collaboration.
Related case studies for the Amazon marketplace
Discover relevant success stories from our clients in Amazon SEO, content and advertising.
Why Fischer & Habel
As an Amazon agency, we ensure better rankings, more visibility, higher sales and overall faster growth. Our online marketing and e-commerce experts use their knowledge for your success on Amazon.Learn more
Expertise: More than 15 years of practical experience in online marketing
SPN certified: Official agency of the Amazon Service Partner Network
Result-oriented: Focus on results with an agile way of working
Owner-managed: Neither agency network nor investor participation
Face-to-face: Project Manager as operational and strategic partner
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"The specialists at F&H have taken our Amazon business to a new level and thus significantly increased sales."