How Isolierhandel24 is taking its online store to the next level with Shopify Hydrogen

Problem

The existing Shopify online store was built in-house using a theme without any programming. While this was perfect for the market launch, sales quickly rose, meaning that the online store was no longer able to meet the higher demands.

For example, loading times were a major issue, as was the structuring of technical data. The user interface also needed to be modern, brand-appropriate, and capable of clearly displaying complex technical product data.

Goal

The online store needed to be taken to the next level in order to increase the conversion rate and thus marketing efficiency, especially with regard to Google Ads campaigns. It was also important to retain the existing Shopify structures, including connected systems, while at the same time relying on future-proof, scalable technology.

The marketing team had a clear objective: to be able to maintain all content in the shop independently without programming and to create new pages, blog posts, etc.

Solution

Within 12 weeks, a completely new user interface was built using the Hydrogen framework developed by Shopify, which accesses the Shopify backend so that product data, categories, and the connected ERP system could remain intact. The new frontend allows complete design freedom, so that technical data could be presented clearly and the overall brand image was greatly improved. Through the integration of a modern headless CMS (content management system), all content can be maintained independently by the internal team. Klaviyo was also fully integrated as e-commerce CRM and email marketing software, including Klaviyo Reviews.