Problem
HAEST is an established brand for sports equipment from Wolfenbüttel. When we took over the Amazon account in June, the peak season had already been underway for two months—but without success.
Despite high demand, sales growth was –0.4%. The brand presence on Amazon was inconsistent, product data was only partially maintained, and there was a lack of clear content standards across the product range. The result: low visibility, stagnating sales, and weak advertising performance.
Goal
HAEST wanted to stabilize sales, professionalize its brand image, and better leverage its existing product potential.
It was important to achieve quickly measurable results within the current season while laying the foundation for long-term growth and more profitable advertising campaigns.
Solution
In the first step, we took over the entire product data maintenance and prioritized key products.
AI-supported main images significantly improved the visual appeal. The most important bestsellers and products with high potential were completely redesigned in terms of content, including titles, bullet points, search terms, and A+ content.
At the same time, a lean but effective Amazon advertising setup was implemented with auto campaigns for broad data collection and scaling, generic campaigns with a high target group fit, and brand protection campaigns to ensure that relevant HAEST products complement each other and advertising space is not lost to competitors.