Exploring the power of digital marketing.
Fulfillment for Shopify Stores
For online shoppers short shipping times and low-cost shipping are becoming highly important when making purchasing decisions. In order to match competing shipping offers of big e-commerce players such as Amazon they are increasingly cooperating with specialized shipping service providers as a part of Shopify fulfillment.
How content and AI complement each other
The importance of content marketing is constantly increasing. As early as 2017, 91% of companies stated that they rely on content marketing (Content Marketing Institute 2017, Content Management & Strategy Survey). Since then, the topic has experienced another major push.
Amazon Transparency - With transparency against counterfeiting
Amazon is the largest online mail order company in the world. In Germany alone, there are over 55,000 active retailers (as of 2016). These offer more than 229 million products in over 35 main categories on the German market.
Product liability in e-commerce
Anyone who makes a mistake must - as a rule - bear the consequences. In online commerce, this principle is illustrated by the warranty, for example: If a retailer sells a product that has a defect at the time it is handed over to the buyer, which then becomes apparent later, the retailer may have to rectify the defect.
Seller vs. Vendor - Amazon consulting
With the Seller and Vendor programs, Amazon offers sellers two ways to distribute goods using the world's largest product search engine.
Selling on Amazon - worldwide
Selling on Amazon and the associated international expansion opportunities are becoming increasingly interesting for many sellers. But how important is Amazon today and which global marketplaces are currently available?
Amazon Strategy - Change as an Opportunity
It is well known that man is a creature of habit. Changes are usually associated with negative aspects, as they bring with them uncertainty about the future. It is therefore hardly surprising that many people are skeptical about change.