Social Media Agency

Our support always starts with a kick-off meeting. To make your social media presence successful, it is important for us to understand your products, services, target groups, industry and development potential. How do we do that? We listen to you. Your information forms the foundation for successfully navigating you to our common goal.

Starting with the choice of platforms to the competitive analysis, we accompany you in all strategic decisions. Within our social media support, we analyze your target group and your competition in detail, so that every marketing strategy and concept is based on meaningful data. Our credo is - successful online marketing, always goes hand in hand with analytical understanding.

Defining your target audience is essential for any social media campaign, as it helps you choose the right platform, create relevant content and measure success. As a social media agency, we have a deep understanding of different audiences and can guide in identifying and reaching your target audience. Together, we define your buyer persona and the language they speak. Here, the data-rich campaign tools of Instagram, Facebook and Co. offer an ideal basis for playing out ads precisely to specific people.

The in-depth analysis is followed by a detailed concept to illustrate how we work together to meet the defined goals. In doing so, we always consider the uniqueness of the individual social media platforms, as each platform speaks its own language and is used your own target groups. Here, it is our task to charmingly link your goals with the complex social media landscape.

With our expertise, we can advise you on your existing social media strategy or help you develop a new one. It is the roadmap for achieving your goals and ensures that you focus on the essential subtasks. You should not deviate from a defined social media strategy prematurely, but you should maintain an agile working method and, in case of significant change, intervene. Here, you benefit from our experience in a wide range of industries and can rely on sound recommendations.

In order to support you successfully in the area of social media marketing, we pass on our experience to you. To do this, we use workshops in which we share our expertise on topics such as community management, social media accounts, social media content, high-performance advertisements and more. We address your specific questions and take the time to explain the topic of "social media" in a comprehensible and understandable way.

The various social media channels bring one piece of content after another on a daily basis. Whether Facebook, TikTok, Pinterest or LinkedIn - keeping track of all the industry-specific content can be very time-consuming. Our social media experts take this work off your hands, freeing you up to focus on other tasks and projects. This way, you can be inspired by existing content and use it for your content strategy.

Whether posts, stories or reels, our creative minds create quality content that stays in your head. We empower you to fill your social media profile with creative content. From creatives to user-generated content, we help you achieve your social media strategy with the help of great content.

Without an editorial plan, it can be difficult to maintain a consistent voice and message across all of your social media channels. The editorial plan can help you track your results in a more goal-oriented way and measure your success over time. It should take into account your overall goals as well as your specific goals for each social media channel.

The goal of storytelling in marketing is to appeal to consumers on an emotional level, increasing the likelihood that they will remember the story and be more likely to buy the product. While traditional advertising relies on facts and statistics, storytelling is designed to stimulate the viewer's imagination and create a connection between the viewer and the brand.

User Generated Content wird nicht von Unternehmen oder Influencern erstellt, sondern von Nutzern Ihrer Produkte. Dabei kann UGC in den unterschiedlichsten Formaten auftreten, z. B. Bewertungen, Bildmaterial oder Videomaterial. UGC erlangt derzeit einen starken Fokus und ist immer kreativer und vielseitiger geworden. Die Inhalte schaffen so ein Vertrauen und erhöhen die Interaktion und Conversion.

One challenging characteristic of social media is its fast pace. There is a huge mass of content, accounts, platforms and, above all, trends. As quickly as these trends become present, so quickly does the general interest in them fade away. In order not to miss the right trends, you can benefit from our social media managers who are on the move every day on the platforms you want to play on.

This new generation, known as Generation Z, is the first generation to grow up with social media. As a result, they are more familiar with using the platforms than any other generation. However, they are also more skeptical of traditional marketing techniques. To reach Generation Z, you need to understand them and be able to create content that appeals to them. In this way, companies can tap into a market that is full of potential.

Social media community management is the exchange with other users, who are usually followers or customers of a brand. Community management involves being active in the audience, contacting customers and moderating content. In this regard, we as an agency offer community management as one of our services. Social media are increasingly being used for exchanges with customers and at the same time as a platform for customer support.

Influencer marketing has become a popular marketing strategy in recent years. This type of social media marketing involves working with individuals on social media who have a large following on channels like Facebook, Instagram, and TikTok. Influencers usually promote products or services to their followers and can be an effective way to reach your customers.

If you start with social media ads, it is of great importance to set up the individual campaigns in the ad manager in a structured way to ensure an overview of all ads. As an agency, we take care of different funnel strategies, design and targeting concepts to make your performance campaigns visible to your followers and new customers. You benefit from our experience in e-commerce and performance marketing.

We support you in addressing your target group in a campaign-specific manner within your social media ads. In doing so, we place the ads specifically along your customer's customer journey. Whether Facebook, Instagram, TikTok or LinkedIn - we understand your customers and make your campaigns successful together. We know how to handle different funnels on social media channels and target social media advertising to your buyer persona.

When implementing your strategy with the use of paid social media campaigns, we focus on testing different design concepts, especially at the beginning, in order to be able to determine which ad your customers react to most strongly. Right from the start, we provide suggestions and impulses as to which designs should be considered for advertising your social media account. For inorganic social media marketing, it is thus essential to implement A/B testing to play the ideal advertising content for your customers and followers and to find your visual focus.

It's significant to always optimize your social media presence. There are a number of ways to do this, but the most important include choosing the right platform, creating informative and engaging content, and maintaining a consistent voice. We differentiate here between organic content optimization and ad optimization. Both should be treated and managed with great attention.

Our goal, as is always to achieve the highest possible success for you. To achieve this, an agency must be able to evaluate and understand data and prepare it in a comprehensible and understandable way. Together we discuss results and pass on recommendations to you. To do this, we use relevant reporting tools that give us a deep insight into your campaigns.