What is a PPC agency?

An PPC agency is an online marketing agency that specializes in using paid advertising to bring a website or online store to the top of search engine results and thus generate measurable success. The focus is on the Google Ads platform. However, search engine marketing also includes formats such as Amazon Advertising, Bing Ads and Social Media Ads.

What does a PPC agency cost?

An PPC agency usually charges its customers for its services on the basis of an hourly rate. Daily rates between USD 650 and USD 2,100 are common in the market. Within the framework of a so-called retainer, customers can work with a partner on a long-term basis for a flat monthly fee. The flat rate creates predictability on both sides and is therefore popular with many clients.

How to find a good PPC agency?

A good PPC agency has extensive experience in managing campaigns for a wide range of companies from a variety of industries, as evidenced by its credentials. It is also aware of the latest changes in Google Ads and other major platforms, and can provide expert advice on how to make the most of your budget. In addition to professional implementation, a good PPC agency will be able to track and measure your results so you can see exactly how your campaigns are performing. Since the market is large, it is advisable to shortlist a few service providers after an initial research and conduct non-binding, personal interviews. Based on the criteria mentioned, you can then quickly find the right partner.

What is PPC Marketing?

PPC marketing is a form of online marketing where advertisers pay a fee for each click on one of their ads. The goal of PPC marketing is to drive visitors to a website or landing page and generate leads or sales. To be successful, ads must be targeted and relevant to the target audience. Advertisers also need to bid on keywords that potential customers are likely to search for. PPC marketing can be an effective way to reach a large number of people with minimal effort, making it a popular choice for many businesses. However, it is important to keep in mind that PPC campaigns can be expensive and require continuous management and optimization to be successful.

What role does PPC play in online marketing?

PPC is very widespread in online marketing. From Google to Amazon to social media, various platforms use the model for billing a campaign. In search engine marketing, ads are generally becoming increasingly important for companies to reach customers with their offer (products, services, etc.). Therefore, the area of PPC is an elementary component in the online marketing mix.

What is a PPC company?

An PPC company is analogous to an PPC agency an online marketing company that specializes in the management of search engine advertising. The task of an PPC company is to place the customer's offer as prominently as possible in the search via a campaign in order to directly ensure more sales and profit.

How important is a search engine marketing strategy?

Search engine marketing (SEM) is an online marketing strategy that uses paid and unpaid advertising to improve the visibility of a website or online store in search engine results pages (SERPs). SEM can be used for different types of search queries, including image search or video search. SEM is a broad term that encompasses various online marketing strategies, including pay-per-click (PPC), cost-per-thousand-impressions (CPM), and cost-per-acquisition (CPA). Each of these strategies has its own strengths and weaknesses that should be considered when developing an SEM strategy. In general, however, SEM is an effective way to improve the visibility of a website or online store and drive traffic to the site. Paid SEM can be particularly effective in getting targeted traffic, as it allows advertisers to target users who are likely to be interested in the products or services.

PPC Agency

PPC for Google, Amazon & Co.

As an PPC agency, we develop strategies for your search engine advertising on Google, Amazon & Co., take care of the implementation and ongoing optimization.

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Our approach

As a results-oriented agency, we specialize in performance marketing. We develop and manage high-performance advertising campaigns for our clients that contribute significantly to business success. In doing so, we combine creativity with data-driven optimization and continuously measure the success of our work.

About Search Engine Advertising (SEA)

Search engine advertising is a component of search engine marketing and it is impossible to imagine online marketing without it.

Wa is SEA?

Search engine advertising is a form of online marketing that allows companies to advertise their products and services in search engines of various categories, such as Google, Amazon or Bing. When someone searches for a particular term in a search engine, the ads of companies that have purchased search engine advertising are displayed alongside the organic results. Search engine advertising is therefore an effective way to reach potential customers. Because search engine advertising is targeted at specific keywords, companies can be sure that their ads will be seen by people who are actually interested in what they have to offer, and there is little so-called wastage in terms of advertising spend.

Why is search engine advertising important?

Just as traditional advertising media, such as television and print, have evolved over the years, so has online advertising. One of the most effective and efficient ways to reach potential customers is through search engine advertising. Advertising on Google, Amazon, etc. works by placing ads on pages where they are most likely to be seen by people actively searching for products or services or relevant topics. As a result, higher sales and profits can be realized quickly. In addition, online advertising can be used to track how many people click on an ad and visit a website or online store. This provides valuable first-hand data that can be used, for example, to better target keywords or content optimization in SEO. Given the high visibility and ability to generate leads, it's no wonder that search engine advertising has become one of the most important tools in the modern marketer's toolbox.

PPC Services at a Glance

As online marketing experts, we specialize in pay-per-click campaigns on Google, Amazon & Co. - from the initial web analysis to the finished, optimized advertising campaign.

Keyword analyses

Based on target group and competition information, we as a PPC agency research the best keywords, which are the basis for content marketing as well as for PPC marketing. The analysis of keywords is the basis for successful PPC ads.

PPC Audit

If you are already running search engine advertising, we will first conduct an audit to check the quality of your current advertising campaigns on Google, Amazon, etc. and identify optimization potential.

PPC Consulting

As a PPC agency, we offer professional consulting in the field of search engine advertising. In an initial consultation, we look at your business model or products, the target group approach, the targeting options and the performance of existing search engine advertising.

PPC Strategy

Based on the available data from Google, Amazon, etc., we develop an SEA strategy that fits seamlessly into your online marketing strategy and, if desired, ensure its professional implementation.

Local PPC

As a PPC agency, we implement local search engine advertising, e.g. for restaurants, retail, tax consultants, etc.. Here we also resort to social media advertising and support content marketing to further increase the performance of a campaign.

B2B PPC

We implement pay-per-click advertising in various search engines for customers with a B2B business model. In a B2B project, we pay particular attention to the individual customer journey and tailor the campaigns precisely to this.

International PPC

As a PPC agency, we also place international advertising for our client via a wide variety of channels, such as Google, Amazon, Bing or social media. With our know-how we bring you to the top of the search results.

Ecommerce PPC

With our e-commerce expertise, we support online store companies in increasing sales and profits. We control the campaigns via channels such as Google Ads, Shopping Ads, Display Network, Bing, Amazon or Social Media.

Launch PPC

We develop campaigns for new products, services, websites or online stores or take care of the optimization of the ads in order to realize top performance from the moment of launch without a long ramp-up curve.

Managed Service

As part of our long-term support (retainer) as an SEA agency, we use our expertise to ensure sustainable optimization of search engine campaigns and ads on Google, Bing, Amazon, etc. As an online marketing partner, we also use our know-how to optimize content so that campaigns can perform optimally.

A/B Testing

We perform extensive A/B testing of ads that give your company a decisive advantage over your competitors. Based on the data obtained, we perform content optimization of the ads so that your ads are displayed right at the front on page 1.

Reporting

We provide you with comprehensive reporting as standard, which includes the most important KPIs of your search engine advertising. This means you always have a precise overview of the performance of your advertising and can take appropriate marketing measures.

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Top rated by our clients

5.0 on Google

4.7 on Trustpilot

Why Fischer & Habel

As interdisciplinary experts in online marketing, we implement high-performance campaigns on Google, Amazon & Co. and ensure greater success for our customers.

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Expertise: More than 15 years of practical experience in online marketing
Result-oriented: Focus on results with an agile way of working
Owner-managed: Neither agency network nor investor participation
Face-to-face: Project Manager as operational and strategic partner

FAQ

Can't find the answer you're looking for? Contact our .

What is a PPC agency?: An PPC agency is an online marketing agency that specializes in using paid advertising to bring a website or online store to the top of search engine results and thus generate measurable success. The focus is on the Google Ads platform. However, search engine marketing also includes formats such as Amazon Advertising, Bing Ads and Social Media Ads.
What does a PPC agency cost?: An PPC agency usually charges its customers for its services on the basis of an hourly rate. Daily rates between USD 650 and USD 2,100 are common in the market. Within the framework of a so-called retainer, customers can work with a partner on a long-term basis for a flat monthly fee. The flat rate creates predictability on both sides and is therefore popular with many clients.
How to find a good PPC agency?: A good PPC agency has extensive experience in managing campaigns for a wide range of companies from a variety of industries, as evidenced by its credentials. It is also aware of the latest changes in Google Ads and other major platforms, and can provide expert advice on how to make the most of your budget. In addition to professional implementation, a good PPC agency will be able to track and measure your results so you can see exactly how your campaigns are performing. Since the market is large, it is advisable to shortlist a few service providers after an initial research and conduct non-binding, personal interviews. Based on the criteria mentioned, you can then quickly find the right partner.
What is PPC Marketing?: PPC marketing is a form of online marketing where advertisers pay a fee for each click on one of their ads. The goal of PPC marketing is to drive visitors to a website or landing page and generate leads or sales. To be successful, ads must be targeted and relevant to the target audience. Advertisers also need to bid on keywords that potential customers are likely to search for. PPC marketing can be an effective way to reach a large number of people with minimal effort, making it a popular choice for many businesses. However, it is important to keep in mind that PPC campaigns can be expensive and require continuous management and optimization to be successful.
What role does PPC play in online marketing?: PPC is very widespread in online marketing. From Google to Amazon to social media, various platforms use the model for billing a campaign. In search engine marketing, ads are generally becoming increasingly important for companies to reach customers with their offer (products, services, etc.). Therefore, the area of PPC is an elementary component in the online marketing mix.
What is a PPC company?: An PPC company is analogous to an PPC agency an online marketing company that specializes in the management of search engine advertising. The task of an PPC company is to place the customer's offer as prominently as possible in the search via a campaign in order to directly ensure more sales and profit.
How important is a search engine marketing strategy?: Search engine marketing (SEM) is an online marketing strategy that uses paid and unpaid advertising to improve the visibility of a website or online store in search engine results pages (SERPs). SEM can be used for different types of search queries, including image search or video search. SEM is a broad term that encompasses various online marketing strategies, including pay-per-click (PPC), cost-per-thousand-impressions (CPM), and cost-per-acquisition (CPA). Each of these strategies has its own strengths and weaknesses that should be considered when developing an SEM strategy. In general, however, SEM is an effective way to improve the visibility of a website or online store and drive traffic to the site. Paid SEM can be particularly effective in getting targeted traffic, as it allows advertisers to target users who are likely to be interested in the products or services.

More success with search engine advertising?

Get in touch