The fixing plaster from MySweetStitch was imitated on the German Amazon marketplace in inferior quality and poor functionality.

MySweetStitch's fixing plaster was being imitated on the German Amazon marketplace with inferior quality and poor functionality. It was therefore important to clearly communicate the brand's characteristics and core message in the enhanced brand content in order to differentiate the product from the competition. Based on previous advertising material, a design system was developed that emphasizes the core aspect of the fixation plasters, "safety", and is perfectly tailored to the target group.

Based on previous advertising material, a design system was developed that emphasizes the core aspect of the fixation plasters, "safety", and is perfectly tailored to the target group. The premium branding on Amazon led to increased brand awareness with a higher purchase rate.

It was therefore important to clearly communicate the brand's characteristics and core message in the enhanced brand content in order to differentiate the product from the competition.

The Seilflechter brand was only active on the German Amazon marketplace, although the products are successfully sold throughout Europe via the retail business.

Optimized product detail pages were created for the European Amazon marketplaces. In order to increase findability and click-through rates, variant relationships were created, reviews were synchronized across countries in line with Amazon guidelines and the titles and product images were optimized. Extensive, country-specific keyword analyses were carried out for the creation of the text content by native speakers.

Fully optimized product detail pages were created for the European Amazon marketplaces. In order to increase findability and click-through rates, variant relationships were created and reviews were synchronized across countries in accordance with Amazon guidelines. The country-specific keywords were processed in the texts by native speakers.

As part of an expansion strategy, selected products were to be launched on the European Amazon marketplaces. No additional employees were to be hired.

The existing Amazon Seller account only generated low sales. The rudimentary advertising campaigns (PPC) were not profitable.

Relevant advertising formats (Sponsored Product, Sponsored Brand and Sponsored Display) and targeting (Keyword Attributed Targeting, Product Attributed Targeting and Category Attributed Targeting) were used to prevent competitors from placing Amazon advertising spaces. Product groups were also created in order to exploit additional cross-selling and upselling potential.

Sales were to be more than doubled without reducing the margin. Furthermore, market share was to be gained from relevant competitors.

Amazon advertising (PPC) made a strong contribution to sales growth and was also an important component in acquiring new customers. However, the margin was reduced too much due to advertising costs.

By extending sponsored brand campaigns to the new video ad format, a significant increase in visibility and brand awareness on search results pages and product detail pages was to be achieved. Which video format performed better was tested and analyzed in detail. The winner was a 15-second slideshow. The length of the video and the focus on the most important USPs were decisive factors.

Which video format worked better was tested and analyzed in detail. The winner was a 15-second slideshow. The length of the video and the focus on the most important unique selling points were decisive factors. This further increased the efficiency of Amazon advertising.

By extending sponsored brand campaigns to the new video ad format, the aim was to achieve a significant increase in visibility and brand awareness on search results pages and product detail pages.

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