MySweetStitch's fixative patch was imitated on the German Amazon marketplace with inferior quality and poor functionality. Therefore, it was important to clearly communicate the brand's features and core message in the Enhanced Brand Content to differentiate the product from the competition. Based on previous advertising materials, a design system was developed that showcases the core aspect of the fixative plasters, "safety," and is perfectly tailored to the target group.
- advertising sales increase in first 10 days
- conversion increase
Optimized product detail pages were created for the European Amazon marketplaces. In order to increase the findability and click-through rate on the, variant relationships were created, ratings were synchronized across countries within the framework of Amazon guidelines and the titles as well as product images were optimized. Extensive, country-specific keyword analyses were carried out for the creation of the text content by native speakers.
- Amazon marketplaces synchronized
- from project start to launch
- 3 weeks
To prevent competitors from placing Amazon ads, relevant ad formats (Sponsored Product, Sponsored Brand and Sponsored Display) and targeting (Keyword Attributed Targeting, Product Attributed Targeting and Category Attributed Targeting) were selected. In addition, product groups were created to take advantage of cross-selling and upselling potential.
- advertising sales up on previous month
- sales increase compared to previous month
By expanding sponsored brand campaigns to the new video ad format, a significant increase in visibility and brand awareness on search results pages as well as product detail pages should be achieved. Which video format performed better was tested and analyzed in detail. The winner was a 15-second slideshow. The video length and the focus on the most important USPs were decisive for this.
- increase in sales compared to previous year
- ACoS reduction compared to previous year