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For online shoppers short shipping times and low-cost shipping are becoming highly important when making purchasing decisions. In order to match competing shipping offers of big e-commerce players such as Amazon they are increasingly cooperating with specialized shipping service providers as a part of Shopify fulfillment.

Anyone who makes a mistake must - as a rule - bear the consequences. In online commerce, this principle is illustrated by the warranty, for example: If a retailer sells a product that has a defect at the time it is handed over to the buyer, which then becomes apparent later, the retailer may have to rectify the defect.