Amazon PPC is a powerful way to increase product visibility, drive purchase rates, and ultimately generate more revenue. This beginner's guide highlights strategies and best practices in Amazon PPC.
Search Engine Optimization (SEO)
Amazon is launching a TikTok-inspired social commerce shopping feed in the US in December 2022. The e-commerce giant is thus revolutionizing its digital shopping experience and turning the tables on the well-known social media platforms.
Amazon is the largest online mail order company in the world. In Germany alone, there are over 55,000 active retailers (as of 2016). These offer more than 229 million products in over 35 main categories on the German market. Amazon is therefore an interesting target for product counterfeiters.
With the Seller and Vendor programs, Amazon offers sellers two ways to distribute goods using the world's largest product search engine.
Selling on Amazon and the associated international expansion opportunities are becoming increasingly interesting for many sellers. But how important is Amazon today and which global marketplaces are currently available?