7 min read


Feb 07, 2023

AI-powered SEO - What you need to know

SEO and AI
Image credits: Adobe Stock/ metamorworks

Rank high in search results with search engine optimization (SEO) and artificial intelligence (AI)? Artificial intelligence has seen tremendous development in recent years and is being used more and more in different industries. How you can work more precisely today with AI-powered SEO, analyze your data faster and improve the ranking of your website in search engines, such as Google, you can read in the following blog article.

AI megatrend: What is artificial intelligence?

Artificial intelligence is a branch of computer science that deals with the development of algorithms and systems that exhibit behavior similar to human thought and action. This includes technologies such as article writing or computer-aided decision making. In the process, AI continues to evolve using machine learning and is constantly expanding its knowledge based on existing data.

This cutting-edge technology has already become an integral part of today's reality. With its enormous potential to work smarter and faster, it has aroused great interest in society and also in business and is now being applied in more and more areas.

What can artificial intelligence do?

Artificial intelligence can optimize processes and make decisions. AI also provides insight into how potential customers search for products or services, which can be used to develop (marketing) campaigns and other strategies for digital marketing.

With its ability to find intelligent solutions based on existing information and to recognize patterns in data sets, the use of artificial intelligence is gaining traction in areas such as email marketing, healthcare, finance, logistics and many more.

Do you need SEO at all?

SEO (Search Engine Optimization) is a big issue for companies, as it improves the ranking of a website in search. Higher visibility leads to more traffic on the website and thus increases the chance that potential customers will find the company.

SEO is not only important for a company's visibility, but also for sustainable success in the online world. A good ranking in Google search leads to more traffic, more leads and ultimately more sales.

AI-powered SEO - A Boost for Online Presence

AI SEO helps companies identify relevant keywords on a given topic. It creates articles and offers help in creating onpage content. AI-SEO tools additionally analyze the current search results for a specific keyword or entire keyword sets and create a step-by-step guide for the perfect content in just a few seconds.

Unlike traditional SEO, the new technology automatically adapts to the ever-changing search engine environment. Artificial intelligence combined with search engine optimization helps companies analyze volumes of data more quickly and, above all, position themselves ahead of their competitors.

A good search engine ranking is important to increase a company's visibility and drive more traffic to the site. This leads to more potential customers and ultimately higher sales. AI-powered SEO tools help bring more potential customers to the website by optimizing the keywords and content quality needed to rank well.

Team work
Image credits: Adobe Stock/ Jacob Lund

How to integrate AI SEO properly in the company?

Integrating AI into search engine marketing can be done by using AI techniques, such as machine learning and computer-aided decision making.

Incorporating AI-powered search engine optimization is straightforward and simple. There are many comprehensive AI-powered search engine optimization platforms, such as "Surfer SEO," that can be used to easily determine what is critical for a website to position itself at the top of search engine results pages (SERPs).

What AI SEO tools can do

With a wide range of features, AI SEO platforms provide users with all the necessary tools to improve the performance of their websites organically. With AI-powered SEO tools, you can identify relevant keywords through keyword research. With these features, AI-powered SEO tools can save time and resources and deliver better results.

AI SEO tool Surfer
Image credits: Surfer SEO


The current state of AI makes it possible to automate AI-powered SEO optimization in areas of online marketing.

Modern SEO tools equipped with artificial intelligence functions, such as Surfer SEO, are becoming increasingly sophisticated and not only offer more detailed insights into human behavior, but also accelerate operational SEO processes.

Thus, it is imperative to work with AI tools in the field of search engine optimization in order to avoid competitive disadvantages in terms of content quality and speed of creation in the future.

Posted by

Alisa Dell

Alisa Dell

Junior Online Marketing Manager at Fischer & Habel