Specialized Amazon advertising agency.
Amazon SEA (search engine advertising) has gained in importance in recent years and is now an integral part of professional sales via Amazon. If you don't advertise on Amazon, it will be difficult for your products to stay in first place in the search results over the long term. This means that advertising opportunities are increasing in importance and are being expanded. Since Amazon PPC (pay-per-click) is an integral part of every successful Amazon marketing strategy, as a specialized Amazon advertising agency, we create and manage tailor-made advertising campaigns.
The sponsored ads accreditation validates the proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on:
Sponsored products is the most established advertising format on Amazon. This format primarily works by placing the sponsored products above the organic search results on the search engine results page (SERP). The customer will only see the small note "Sponsored" above the product title. Thus, sponsored products look like a normal, organic search result and are barely perceived by the customer as advertising.
The Amazon PPC targeting takes place at the keyword level or at the ASIN level (e.g. on a directly competitive product/bestseller). When activated at the ASIN level, the ads are displayed on the selected product details page.
Sponsored brands is an advertising format that can only be used if you've registered an Amazon brand. Amazon PPC targeting takes place at the keyword level. Since this advertising format involves display advertising including the brand logo and slogan, customers perceive this format as advertising.
But the prominent placement can particularly increase brand awareness. Experience has shown that sponsored brands are particularly suitable for directing visitors to their own Amazon brand store. In addition to the start page, any page can be accessed in the brand store. This advertising format is particularly attractive for generating traffic to specific landing pages within the brand store.
Amazon Demand-Side-Platform is a comparatively new advertising format and also belongs to Amazon advertising. Display campaigns can be run via publishers (apps or third-party websites) via DSP. Specific target groups can be controlled based on Amazon first-party data. Targeting options include demographic, lifestyle, in-market, audience look-alikes, custom, contextual details, and retargeting. Unlike sponsored products and sponsored brands, DSP is not billed on a cost-per-click (CPC) basis, but instead on a cost-per-mille (CPM) basis.
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Performance marketing by Amazon advertising agency
Amazon SEA has become more and more important in recent years and is now an integral part of an Amazon strategy. There are essentially two advertising formats, Sponsored Products and Sponsored Brands (only usable in conjunction with an Amazon Brand Registry). Since both formats are click-based, they are referred to as classic performance marketing. An Amazon ads agency takes over the complete management of Amazon Advertising.
Optimization of advertising campaigns
The support of Amazon advertising takes more and more time and has become a full-time job. As an Amazon advertising agency we optimize your advertising campaigns to maximize sales or reduce advertising costs. Since Amazon advertising is exclusively performance marketing, all activities can be measured. Conversion rates per keyword also provide you with important insights for optimizing your product detail pages.
Amazon ads agency - Pay per click optimization
Amazon PPC refers to the control of Amazon advertising campaigns. This is exclusively click-based advertising. This means that advertising costs arise per click. The activation or targeting is done by keywords or ASIN's. Possible advertising targets are optimization by impressions to increase brand awareness or optimization by conversions to increase sales. As an advertising partner, an Amazon advertising agency coordinates the advertising objectives and independently implements all advertising measures.